MLB, TelevisaUnivision Sign Multi-Year Pact, Adding Hispanic TV To Radio Platform
Thursday, August 15, 2024 at 03:59PM NYSJ Sports-Entertainment Business News Service
August 15, 2024: MLB continues to build its domestic and international media platform, extending its partnership with Spanish-language media company TelevisaUnivision via a new multi-year deal.
Miami-based TelevisaUnivision networks TV coverage begins Aug. 20, and continues through the entire post-season.
TelevisaUnivision will have exclusive Spanish-language rights in the U.S. to the 2024 American League Division Series presented by Booking.com and the American League Championship Series presented by loanDepot, which will air on UniMás and simulcast on TUDN, with select games on Univision.
Financial terms of the deal were not disclosed.
This new deal adds to TelevisaUnivision’s coverage of MLB as the official national Spanish-language audio partner in the U.S. and Puerto Rico.
TUDN Radio broadcasts each Sunday Night Game of the Week, July 4th games, the MLB All-Star Game presented by MasterCard, Labor Day games, the MLB post-season and the World Series.
“Major League Baseball is truly excited for the launch of this new partnership, as it provides a valuable opportunity to increase exposure for our great game across the formidable reach of TelevisaUnivision’s unmatched domestic platform,” Kenny Gersh, MLB evp-media and business, said via the league.
“Communicating authentically with our robust Spanish-speaking fanbase is a priority for baseball and this partnership will allow us to connect them more directly to our brand, our clubs, and the growing number of dynamic Latino stars represented in the game today.” 
The agreement includes a new weekly whip-around show, MLB En Vivo, featuring live look-ins, highlights and recaps of up to 15 games every Tuesday throughout the remainder of the regular season, airing live nationally on UniMás.
In addition, TelevisaUnivision will produce MLB Esta Semana during the regular season, a weekly MLB-focused show airing on UniMás in the U.S. and on TUDN in Mexico every Saturday.
“We are proud to partner with Major League Baseball, delivering action from the best players and teams to our viewers across the country,” Marco Liceaga, TelevisaUnivision svp-sports rights acquisitions and commercial partnerships, said via the company.
“Baseball is engrained in Latin culture. With Hispanic players making up more than 30% of the league, this first-time partnership deal will undoubtedly bring a new wave of pride, influence and sense of community, providing Spanish-speaking fans with in-language coverage of the game they love.”
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