Thursday
Feb282013

MLB Fan Cave Up To The International Challenge For World Baseball Classic

By Barry Janoff

February 27, 2013: Major League Baseball officially unveiled the third generation of its New York-based Fan Cave on Wednesday (Feb. 27), making it an international affair as a tie-in to the World Baseball Classic, which begins on March 2.

The quest of the Fan Cave's creators has been to house baseball fanatics who are willing to spend the entire season in the high-tech decked-out digs to watch every single game during the regular and post-season, including the All-Star Game and the World Series.

The World Baseball Classic version of the Fan Cave will see 16 fans — one representing each of the 16 national teams playing in the tournament — watch every game. The twist is that when a team is eliminated, so too is the fan representing that club.

The knockout round will whittle 16 fans down to a final four, mirroring the final four teams that will play at San Francisco's AT&T Park on March 17-18-19 to determine the ultimate champion via single-elimination games.

All games will be aired on MLB Network and ESPN Desportes and ESPN Radio in the U.S.

Global sponsors are Delta, Konami, MetLife and DiscoverAmerica.com.

Marketing support includes TV, radio, print, Internet and such social media destinations as Twitter and Facebook.

As with the previous two Fan Cave experiences, the location in lower Manhattan will host athletes, celebrities and concerts, and participants will chronicle their experiences online through videos, blogs and social media. The location is outfitted with accouterments supplied by Fan Cave marketing partners, including Sony, Pepsi, Anheuser-Busch (Budweiser) New Era, Scotts and Majestic.

Companies that have also contributed to the Fan Cave's booty include Samsung, Firestone, Fender, Rawlings and Louisville Slugger.

"The World Baseball Classic is a logical extension of the Fan Cave, which has been enormously successful in generating entertaining baseball content for social media," Tim Brosnan, evp-business for MLB, said during a media event to launch the World Baseball Classic Fan Cave competition. "So much has changed in the media landscape since 2009, the last time we held a World Baseball Classic. The Fan Cave's ability to show a different side of baseball and the players to fans around the world instantaneously is perfectly suited for the World Baseball Classic in a rapidly changing media environment."

The fans are representing the sixteen countries/territories participating in the World Baseball Classic: Australia, Brazil, Canada, China, Chinese Taipei, Cuba, Dominican Republic, Italy, Japan, Korea, Mexico, Kingdom of the Netherlands, Puerto Rico, Spain, United States and Venezuela.

Japan is the two-time defending World Baseball Classic champ, having won the tournament in 2006 and 2009.

Joe Torre is managing the USA Team, which includes Joe Mauer, R.A. Dickey, Adam Jones, Mark Teixeria, Brandon Phillips, Jimmy Rollins, David Wright, Giancarlo Stanton, Derek Holland and Ryan Vogelsong.

 "The Fan Cave's ability to show a different side of baseball and the players to fans around the world instantaneously is perfectly suited for the WBC."

Beginning with this World Baseball Classic, the event will be held every four years. Baseball is no longer an Olympic sport, having been voted out by the International Olympic Committee in 2005 and were not part of the 2008 (Beijing) or 2012 (London) Summer Games,

After the World Baseball Classic, the Fan Cave will be home to a new round of fans who will attempt to watch every game from 2013 Opening Day until the end of the World Series. The All-Star Game this July will be seen in person as it is just across the East River at Citi Field in Queens.

MetLife Joins Marketing Rosters For 2013 World Baseball Classic

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