Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb282013

MLB Fan Cave Up To The International Challenge For World Baseball Classic

By Barry Janoff

February 27, 2013: Major League Baseball officially unveiled the third generation of its New York-based Fan Cave on Wednesday (Feb. 27), making it an international affair as a tie-in to the World Baseball Classic, which begins on March 2.

The quest of the Fan Cave's creators has been to house baseball fanatics who are willing to spend the entire season in the high-tech decked-out digs to watch every single game during the regular and post-season, including the All-Star Game and the World Series.

The World Baseball Classic version of the Fan Cave will see 16 fans — one representing each of the 16 national teams playing in the tournament — watch every game. The twist is that when a team is eliminated, so too is the fan representing that club.

The knockout round will whittle 16 fans down to a final four, mirroring the final four teams that will play at San Francisco's AT&T Park on March 17-18-19 to determine the ultimate champion via single-elimination games.

All games will be aired on MLB Network and ESPN Desportes and ESPN Radio in the U.S.

Global sponsors are Delta, Konami, MetLife and DiscoverAmerica.com.

Marketing support includes TV, radio, print, Internet and such social media destinations as Twitter and Facebook.

As with the previous two Fan Cave experiences, the location in lower Manhattan will host athletes, celebrities and concerts, and participants will chronicle their experiences online through videos, blogs and social media. The location is outfitted with accouterments supplied by Fan Cave marketing partners, including Sony, Pepsi, Anheuser-Busch (Budweiser) New Era, Scotts and Majestic.

Companies that have also contributed to the Fan Cave's booty include Samsung, Firestone, Fender, Rawlings and Louisville Slugger.

"The World Baseball Classic is a logical extension of the Fan Cave, which has been enormously successful in generating entertaining baseball content for social media," Tim Brosnan, evp-business for MLB, said during a media event to launch the World Baseball Classic Fan Cave competition. "So much has changed in the media landscape since 2009, the last time we held a World Baseball Classic. The Fan Cave's ability to show a different side of baseball and the players to fans around the world instantaneously is perfectly suited for the World Baseball Classic in a rapidly changing media environment."

The fans are representing the sixteen countries/territories participating in the World Baseball Classic: Australia, Brazil, Canada, China, Chinese Taipei, Cuba, Dominican Republic, Italy, Japan, Korea, Mexico, Kingdom of the Netherlands, Puerto Rico, Spain, United States and Venezuela.

Japan is the two-time defending World Baseball Classic champ, having won the tournament in 2006 and 2009.

Joe Torre is managing the USA Team, which includes Joe Mauer, R.A. Dickey, Adam Jones, Mark Teixeria, Brandon Phillips, Jimmy Rollins, David Wright, Giancarlo Stanton, Derek Holland and Ryan Vogelsong.

 "The Fan Cave's ability to show a different side of baseball and the players to fans around the world instantaneously is perfectly suited for the WBC."

Beginning with this World Baseball Classic, the event will be held every four years. Baseball is no longer an Olympic sport, having been voted out by the International Olympic Committee in 2005 and were not part of the 2008 (Beijing) or 2012 (London) Summer Games,

After the World Baseball Classic, the Fan Cave will be home to a new round of fans who will attempt to watch every game from 2013 Opening Day until the end of the World Series. The All-Star Game this July will be seen in person as it is just across the East River at Citi Field in Queens.

MetLife Joins Marketing Rosters For 2013 World Baseball Classic

Back to Home Page