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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jun172017

MLB Ramps Up Father’s Day Effort To Raise Awareness About Prostate Cancer

By Barry Janoff

June 16, 2017: If the uniforms on MLB players and the baseballs and other equipment they are using look a bit different this weekend, that ’s because they have added some special detailing, all for a good cause.

With a combined focus on Father’s Day and its on-going work with Stand Up 2 Cancer and the Prostate Cancer Foundation, MLB is fronting multi-platform effort to raise awareness and support to find a cure for prostate cancer.

Every 20 minutes, a man in the U.S. dies from prostate cancer, more than 26,00 every year, according a new PSA from the Prostate Cancer Foundation starring Joe Torre (pictured below), Hall of Famer and MLB evp-baseball operations for MLB.

Marketing in addition to the PSA has included Internet, social media, broadcast mentions on MLB Network and during MLB network and cable games and in-stadium awareness.

Players and all on-field personnel will wear symbolic prostate cancer blue ribbons and blue wristbands on Father’s Day, as they have done since MLB partnered with the Prostate Cancer Foundation in 1996.

For the second year during Father’s Day weekend, players will wear specially designed jerseys from Majestic which incorporate blue into the clubs’ regular logos. Caps from New Era are highlighted by a blue shadow tech heather crown and graphite visor.

MLB said it would donate all royalty payments from the sales of uniform items to the Prostate Cancer Foundation and Stand Up To Cancer.

However, this year, the effort has been significantly expanded.

Players for the first time  have options from two different pairs of blue-infused socks from Stance to wear duing games.

Fans will also see symbols of MLB’s efforts in other elements of the games.

Father’s Day games will feature a blue-stitched Rawlings baseball as the official game ball.

Commemorative base jewels and dugout lineup cards will be blue.

Among the other game equipment to be used for prostate cancer awareness throughout Father’s Day Weekend are blue compression sleeves, blue batting gloves, blue footwear, blue wrist/elbow/leg guards and catcher’s equipment.

Efforts also include the annual Prostate Cancer Foundation "Home Run Challenge," which has given fans the chance to make a one-time monetary donation or pledge for every home run hit by their favorite MLB teams.

That effort began June 1 and runs  through Father’s Day. It has been supported by various elements, including the PSA with Torre, which has run on MLB Network, during MLB broadcast games, online and in stadiums.

Every dollar donated through the Home Run Challenge goes to the Prostate Cancer Foundation to fund research to defeat prostate cancer, according to MLB.

As of June 15, more than $3 million has been pledged via the 2017 Home Run Challenge.

MLB teams have pledged a dollar amount for every home run their teams have hit during the Home Run Challenge time period. 

Since its inception in 1997, the Home Run Challenge has raised more than $45 million for Prostate Cancer Foundation, considered the world’s leading philanthropic organization funding and accelerating prostate cancer research. 

Several MLB clubs will host special pre-game ceremonies, including ceremonial first pitches and representatives from the Prostate Cancer Foundation attending games.

On Father’s Day, MLB.com, all 30 clubs and broadcast partners will "express their gratitude by sharing their favorite baseball moments of Dad" on social media using #MLBDads. Fans are being encouraged to do the same.

Overall, Prostate Cancer Foundation has raised more than $700 million for prostate cancer research to date, which has resulted in helping bring six prostate cancer medicines to patients.

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