MLB Ramps Up Father’s Day Effort To Raise Awareness About Prostate Cancer
Saturday, June 17, 2017 at 02:36PM
NYSportsJournalism.com in Father's Day, MLB, MLB, Porstate Cancer Foundation, Stand Up 2 Cancer, cause marketing, sports marketing

By Barry Janoff

June 16, 2017: If the uniforms on MLB players and the baseballs and other equipment they are using look a bit different this weekend, that ’s because they have added some special detailing, all for a good cause.

With a combined focus on Father’s Day and its on-going work with Stand Up 2 Cancer and the Prostate Cancer Foundation, MLB is fronting multi-platform effort to raise awareness and support to find a cure for prostate cancer.

Every 20 minutes, a man in the U.S. dies from prostate cancer, more than 26,00 every year, according a new PSA from the Prostate Cancer Foundation starring Joe Torre (pictured below), Hall of Famer and MLB evp-baseball operations for MLB.

Marketing in addition to the PSA has included Internet, social media, broadcast mentions on MLB Network and during MLB network and cable games and in-stadium awareness.

Players and all on-field personnel will wear symbolic prostate cancer blue ribbons and blue wristbands on Father’s Day, as they have done since MLB partnered with the Prostate Cancer Foundation in 1996.

For the second year during Father’s Day weekend, players will wear specially designed jerseys from Majestic which incorporate blue into the clubs’ regular logos. Caps from New Era are highlighted by a blue shadow tech heather crown and graphite visor.

MLB said it would donate all royalty payments from the sales of uniform items to the Prostate Cancer Foundation and Stand Up To Cancer.

However, this year, the effort has been significantly expanded.

Players for the first time  have options from two different pairs of blue-infused socks from Stance to wear duing games.

Fans will also see symbols of MLB’s efforts in other elements of the games.

Father’s Day games will feature a blue-stitched Rawlings baseball as the official game ball.

Commemorative base jewels and dugout lineup cards will be blue.

Among the other game equipment to be used for prostate cancer awareness throughout Father’s Day Weekend are blue compression sleeves, blue batting gloves, blue footwear, blue wrist/elbow/leg guards and catcher’s equipment.

Efforts also include the annual Prostate Cancer Foundation "Home Run Challenge," which has given fans the chance to make a one-time monetary donation or pledge for every home run hit by their favorite MLB teams.

That effort began June 1 and runs  through Father’s Day. It has been supported by various elements, including the PSA with Torre, which has run on MLB Network, during MLB broadcast games, online and in stadiums.

Every dollar donated through the Home Run Challenge goes to the Prostate Cancer Foundation to fund research to defeat prostate cancer, according to MLB.

As of June 15, more than $3 million has been pledged via the 2017 Home Run Challenge.

MLB teams have pledged a dollar amount for every home run their teams have hit during the Home Run Challenge time period. 

Since its inception in 1997, the Home Run Challenge has raised more than $45 million for Prostate Cancer Foundation, considered the world’s leading philanthropic organization funding and accelerating prostate cancer research. 

Several MLB clubs will host special pre-game ceremonies, including ceremonial first pitches and representatives from the Prostate Cancer Foundation attending games.

On Father’s Day, MLB.com, all 30 clubs and broadcast partners will "express their gratitude by sharing their favorite baseball moments of Dad" on social media using #MLBDads. Fans are being encouraged to do the same.

Overall, Prostate Cancer Foundation has raised more than $700 million for prostate cancer research to date, which has resulted in helping bring six prostate cancer medicines to patients.

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