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• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Friday
Jun232017

MLB, MLBPA Builds Negro Leagues Museum Legacy With $1M Donation

Special to NYSportsJournalism.com

June 22, 2017: A vital and significant part of baseball history has received major support from MLB and the MLB Players Assn., which this week jointly contributed $1 million to the Negro Leagues Baseball Museum in Kansas City, MO.

According to MLB and MLBPA, "The grant will strive to inspire future generations of minority youth to play baseball by helping to ensure the Museum’s sustainability as the preservationists of the history of the Negro Leagues as well as the memory and legacies of those who played." 
 
The contribution was made by MLBPA executive director Tony Clark and MLB commissioner Rob Manfred during a ceremony at the Negro Leagues Baseball Museum.

The contribution will be allocated from the Youth Development Foundation, which is jointly administered by the MLBPA and MLB, and will be ear-marked to support the NLBM’s operations, museum services, expansion and educational and community programming, according to MLB and MLBPA.

A portion of the funds will allow the Museum to complete the Buck O’Neil Education and Research Center on the site of the Paseo YMCA, where the original Negro Leagues charter was signed in 1920.

"It’s an honor to represent the players in providing this grant to the Museum to help ensure that the Negro Leagues and their players will never be forgotten," Clark said during media conference. "Today’s players are committed to providing opportunities for underserved populations to play baseball, and we all believe the Negro Leagues’ storied history can play an important role in our game’s future by inspiring minority youth to play the sport we all love."

According to Manfred, "Major League Baseball and our 30 clubs are proud to support the Negro Leagues Baseball Museum’s mission of bringing this significant era of our game’s history to life. Because of the sacrifices and triumphs of the men and women of the Negro Leagues, the Museum is an inspirational experience for fans of any age.

"We appreciate the Museum’s contributions to baseball and the role it can play in encouraging young people to become a part of our game."

The growth of the Museum and its presence throughout baseball has been a reflection of the growing interest in the Negro Leagues and the importance and impact its players have had on the game and in America.

The Museum was founded in 1990, originally contained within a one room office in Kansas City. It currently utilizes 10,000 square feet of space to preserve and tell the history of the Negro Leagues and players.

It features multimedia computer stations, several film exhibits, hundreds of photographs, a replica field with 12 bronze sculptures and a growing collection of baseball artifacts.

Among the players, coaches, managers, executives, teams and others who are honored in the Museum are Hank Aaron, Ernie Banks, James "Cool Papa" Bell, Joe Black, Larry Doby, Andrew "Rube" Foster, Josh Gibson, Walter "Buck" Leonard, Willie Mays, John "Buck" O’Neil, LeRoy "Satchel" Paige, Jackie Robinson, the Birmingham Black Barons, Kanas City Monarchs, New York Black Yankees and Homestead Grays.
 
"On behalf of the board and staff of the Negro Leagues Baseball Museum and the surviving Negro Leagues players, I would like to thank the Major League Baseball Players Assn. and Major League Baseball for their generosity and continued support," NLBM president Bob Kendrick said during the media conference,

"The Negro Leagues played an important role in not only changing the game, but America, too. This significant grant allows us to continue to preserve, educate and celebrate a once-forgotten but compelling chapter of American history. It also gives us the wherewithal to use this compelling story as a tool to inspire future generations to 'play ball!'" said Kendrick.

The Museum follows the timeline of the first African-Americans began to play professional baseball in the late 1800s on teams derived from the military, collegiate institutions and businesses such as hotels.

Racism and "Jim Crow" laws forced them around 1900 to form their own “barnstorming” teams around the country to play anyone who would challenge them.
 
In 1920, an organized league structure was formed under the guidance of  "Rube" Foster, a former player, manager and owner for the Chicago American Giants.

In a meeting held at the Paseo YMCA in Kansas City, Mo., Foster and a other Midwestern team owners joined to form the Negro National League.

Rival leagues formed in Eastern and Southern states, bringing the thrills and innovative play of black baseball to major urban centers and rural countrysides in the U.S., Canada, and Latin America.

Jackie Robinson breaking baseball’s color barrier with the Brooklyn Dodgers in 1947 was a historic event and a key moment in baseball and civil rights history. It also was a catalyst in the decline of the Negro Leagues, according to the Museum, as top players were recruited for MLB teams.
 
The last Negro Leagues teams folded in the early 1960s.

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