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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

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Thursday
Jun012017

Intel Gets Real With New MLB Pact, Bringing VR, Live-Stream Games Into Your Home

By Barry Janoff

June 1, 2017: If you show it via virtual reality, will they come?

MLB says, just as in Field of Dreams, yes, they will.

MLB and MLB Advanced Media have signed a three-year deal with Intel that will see the company live-stream via Intel True VR app one weekly out-of-market game (every Tuesday), in addition to featuring post-game highlights and on-demand replays of each game.

According to Intel, a survey it conducted in conjunction with Turnkey Intelligence among some 500 MLB fans, 71% said they would be interested in watching a MLB game in VR that they are unable to attend; and among avid MLB fans (those who describe themselves as "very interested" in the league), 58% said they would be likely to watch full games in VR .

In addition, about 60% said that more technology would improve their MLB viewing experience.

"As a VR partner of MLB, Intel is delivering a truly immersive virtual reality live-stream where fans can experience the excitement of being at the ballpark every week," James Carwana, GM for the Intel Sports Group, said in a statement. "The addition of live stats to the Intel True VR weekly games is another example of how we’re giving fans more control to personalize their baseball experience."

Intel earlier this year broadcast the March Madness tournament in VR as the VR partner for the NCAA.

The Intel alliance is part of MLB and MLBAM’s strategy to incorporate more technology and social media in to the fan experience.

In May, MLB signed a deal with Facebook to have 20 games this season live-streamed via the platform, joining Twitter, which is now in its second season live-streaming MLB games.

"Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond," Dan Reed, Facebook head of global sports partnerships, said when the MLB partnership was unveiled.

"By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale," he said.

The "Intel True VR Game of the Week" will be available free of charge through the Intel True VR app using a Samsung Gear VR headset. (People are being directed to download the Intel True VR app on the Oculus store.)

Access to MLB games via Intel True VR is scheduled to begin with the Cleveland Indians vs. Colorado Rockies on June 6.

The June VR schedule also includes

• June 13: Kansas City Royals vs. San Francisco Giants
• June 20: Detroit Tigers vs. Seattle Mariners
• June 27: St. Louis Cardinals vs. Arizona Diamondback

The remainder of the schedule was not released.

According to Intel, game highlights and on-demand content will also be available to fans free of charge for the 2017 MLB regular season.

Each week, up to four 4K-resolution camera pods (capturing 1TB of data per hour) enable views from home plate, first base, third base and center field in the home team’s stadium. An additional camera placed near center field provides a closer pitcher-batter view, per Intel.

"Intel is delivering a truly immersive virtual reality live-stream where fans can experience the excitement of being at the ballpark every week."

MLB and Intel believe that people will use True VR for 11 or more games, at least according to the Intel survey.

Intel said in the study that 70% of MLB fans who watched at least 11 games in the past year "say they are more likely to think more technology would make the baseball viewing experience better" while 53% of MLB fans who watched ten or fewer games in the last year felt the same way.

According to Kenny Gersh, evp-business for MLBAM, "We are excited to bring the Intel True VR experience to fans around the country every week. Our partnership with Intel will keep MLB at the forefront of technological innovation for our fans, bringing them closer to the action."

In Your Face (Book): MLB Brings Games To Another Social Media Platform

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