Top
POLL POSITION
Sports Marketer Of The Year 2016
 
pollcode.com free polls
WHAT YOU SAY!?

Baseball Hall Of Fame 2017 Voting Results
Ballots Cast: 442
Needed for Election: 332
(Votes/Percentage)
381 Jeff Bagwell 86.2%
380 Tim Raines 86.0%
336 Ivan Rodriguez 76.0%

327 Trevor Hoffman 74.0%
317 Vladimir Guerrero 71.7%
259 Edgar Martinez 58.6%
239 Roger Clemens 54.1%
238 Barry Bonds 53.8%
229 Mike Mussina  51.8%
199 Curt Schilling 45.0%
151 Lee Smith 34.2%
105 Manny Ramirez 23.8%
97 Larry Walker 21.9%
96 Fred McGriff 21.7%
74 Jeff Kent 16.7%
59 Gary Sheffield 13.3%
45 Billy Wagner 10.2%
38 Sammy Sosa 8.6%
SOURCE: Baseball Hall of Fame

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan202010

MLB, Scotts Are Good To Grow In New Multi-Tiered Marketing Partnership

January 20, 2010: To paraphrase the classic line from Field of Dreams, if you plant it, they will come.

Major League Baseball Properties said it has signed a multi-year deal with The Scotts Co. designating it "the official lawn care company of Major League Baseball." Financial terms were not disclosed.

The deal creates a new category for MLBP and also is the largest sports relationship for Scotts, which has an alliance with Nascar, according to the division of The Scotts Miracle-Gro Co., Marysville, Ohio.

As part of the sponsorship, Scotts has been working with the head groundskeepers at five MLB stadiums, including the two oldest MLB ballparks, to create grass seed blends and fertilizers that will mirror the "varieties and technology" used at the Boston Red Sox's Fenway Park, Chicago Cubs' Wrigley Field, Cincinnati Reds' Great American Ballpark, Philadelphia Phillies' Citizens Bank Park and St. Louis Cardinals' Busch Stadium. MLB said that other club-specific products are in development.

This is the second new marketing partnership category created by MLB for the 2010 season, joining a deal unveiled in December that named Firestone as its first "official tire."

The product will be called "Groundskeepers Select" and come with the claim: "Contains actual varieties used at . . . " followed by the name of the respective stadium, and "Designed by the head groundskeeper of . . ." followed by the team name and groundskeeper's signature. Packaging will also feature the team logo and ballpark name of each respective club and a baseball with the MLB logo. The product will be sold at retail beginning in April.

Support will include Scotts' MLB-themed TV spots on networks that carry MLB games, print, Internet and POP. Scotts will also have a presence at the 2010 All-Star FanFest during All-Star Game events this July in Anaheim.

In addition to the licensed products, Scotts has signed deals with the Atlanta Braves, Red Sox, Cubs, Reds,  the 2010 All-Star Game host Los Angeles Angels of Anaheim, Phillies, Cardinals and Texas Rangers for in-stadium exposure as well as the use of logos in local advertising and promotions for the respective markets.

“This is a partnership between two great American brands – the overlap between baseball fans and homeowners is immense,”  John Price, brand manager, lawns marketing at Scotts, said in a statement. “Now fans can use the same Scotts technology and seed varieties used on Major League Baseball fields to achieve premium results on their home lawns.”

According to Tim Brosnan, MLB's evp-business, “The grass on the field of play is part of the very foundation of baseball, so this deal with Scotts . . . is a natural fit for Major League Baseball."

Major League Baseball Takes A Road Trip With Firestone Tires

Back to MLB

Back to Home Page