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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Main
Wednesday
Jan202010

MLB, Scotts Are Good To Grow In New Multi-Tiered Marketing Partnership

January 20, 2010: To paraphrase the classic line from Field of Dreams, if you plant it, they will come.

Major League Baseball Properties said it has signed a multi-year deal with The Scotts Co. designating it "the official lawn care company of Major League Baseball." Financial terms were not disclosed.

The deal creates a new category for MLBP and also is the largest sports relationship for Scotts, which has an alliance with Nascar, according to the division of The Scotts Miracle-Gro Co., Marysville, Ohio.

As part of the sponsorship, Scotts has been working with the head groundskeepers at five MLB stadiums, including the two oldest MLB ballparks, to create grass seed blends and fertilizers that will mirror the "varieties and technology" used at the Boston Red Sox's Fenway Park, Chicago Cubs' Wrigley Field, Cincinnati Reds' Great American Ballpark, Philadelphia Phillies' Citizens Bank Park and St. Louis Cardinals' Busch Stadium. MLB said that other club-specific products are in development.

This is the second new marketing partnership category created by MLB for the 2010 season, joining a deal unveiled in December that named Firestone as its first "official tire."

The product will be called "Groundskeepers Select" and come with the claim: "Contains actual varieties used at . . . " followed by the name of the respective stadium, and "Designed by the head groundskeeper of . . ." followed by the team name and groundskeeper's signature. Packaging will also feature the team logo and ballpark name of each respective club and a baseball with the MLB logo. The product will be sold at retail beginning in April.

Support will include Scotts' MLB-themed TV spots on networks that carry MLB games, print, Internet and POP. Scotts will also have a presence at the 2010 All-Star FanFest during All-Star Game events this July in Anaheim.

In addition to the licensed products, Scotts has signed deals with the Atlanta Braves, Red Sox, Cubs, Reds,  the 2010 All-Star Game host Los Angeles Angels of Anaheim, Phillies, Cardinals and Texas Rangers for in-stadium exposure as well as the use of logos in local advertising and promotions for the respective markets.

“This is a partnership between two great American brands – the overlap between baseball fans and homeowners is immense,”  John Price, brand manager, lawns marketing at Scotts, said in a statement. “Now fans can use the same Scotts technology and seed varieties used on Major League Baseball fields to achieve premium results on their home lawns.”

According to Tim Brosnan, MLB's evp-business, “The grass on the field of play is part of the very foundation of baseball, so this deal with Scotts . . . is a natural fit for Major League Baseball."

Major League Baseball Takes A Road Trip With Firestone Tires

Back to MLB

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References (1)

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Reader Comments (3)

Scotts should sponsor http://www.LiveBaseballChat.com to get to a real grass roots baseball fan base :)

January 21, 2010 | Unregistered Commenterdean collins

That's understandable that cash makes people autonomous. But what to do if one has no cash? The only one way is to receive the business loans and just auto loan.

May 29, 2010 | Unregistered CommenterCassie32BRYAN

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