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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Nov272018

MLB Antes Up With MGM Resorts, Eyes $1B From Gaming, Promotions, Activation

By Barry Janoff

November 27, 2018: The legal sports betting train continues to roll on at full speed, picking up as its latest passenger Major League Baseball, which today unveiled a multi-year deal designating MGM Resorts International as the first “official gaming partner" and “official entertainment partner” of MLB.

The “all-inclusive partnership agreement” will combine the MLB brand with MGM Resorts and playMGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms, and domestic and international activations at MLB events.

Financial terms of the pact were not shared.

MGM Resorts also has official status with the NBA and NHL.

"We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers," MLB commissioner Rob Manfred said during a media conference in New York.

"Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan-engagement opportunities ahead."

As an official sponsor of MLB, MGM Resorts will promote its brand and gaming options domestically across MLB's digital and broadcast platforms, including MLB Network, MLB.com, the MLB At Bat app and additional fan engagement offerings to be jointly developed.

Under terms of the deal, MGM Resorts will be identified as an MLB-authorized gaming operator and utilize MLB's official statistics feed, on a non-exclusive basis, throughout its digital and live domestic sports gaming options.

MLB will also make enhanced statistics available to MGM on an exclusive basis.

MGM Resorts and MLB said they would work together on “comprehensive responsible gaming measures and work to protect the integrity of the game both on and off the field.”

MLB intellectual property will appear in MGM advertising and promotional campaigns, and MGM also will broaden its commitment to baseball by securing multiple MLB club partnerships.

MGM will have a presence at MLB jewel events, including the All-Star Game and World Series.

The Supreme Court in May overturned the national law preventing legal betting on sports in individual states, with each state now deciding whether or not to allow the platform.

States that currently allow legal sports betting are Delaware, Mississippi, Nevada, New Jersey, West Virginia, Pennsylvania and Rhode Island. Others have bills waiting to be passed or rejected.

Pro sports leagues in the U.S. are set to receive a potential $4.2 billion boost in annual revenue, not just from the betting but also from such platforms as advertising, data. merchandise and sponsorship, according to the American Gaming Assn.

AGA said the NFL has the potential to take in more than $2 billion, MLB $1.1 billion, the NBA nearly $600 million and the NHL more than $200 million.

AGA research shows that legal sports betting could help generate additional revenues of $154 million for MLB as a result of spending by betting operators and data providers, that gaming operators may spend $64 million on MLB advertising, sponsorship revenues from gaming operators providing an additional $62 million for MLB and $28 million from data rights.

According to Jim Murren, MGM Resorts chairman and CEO, "We are excited to enter into this historic partnership with MLB. We are thrilled to create a new one-of-a-kind fan experience for baseball fans.

“Combining MGM Resorts' world-class entertainment and technology with MLB data will continue to transform a rapidly changing industry. This partnership further amplifies the significance of our GVC JV, firmly establishing MGM Resorts and playMGM as the market leader in partnerships with major professional sports leagues."

"Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan-engagement opportunities ahead."

The deal extends beyond the U.S.

In Japan, MGM Resorts will be an official partner at such grassroots baseball events as the MLB Road Show, an interactive fan experience that celebrates MLB.

MLB Road Show tours throughout Japan giving fans an opportunity to participate in baseball activities including batting and pitching cages, base-running stations, virtual reality and a baseball museum.

"The four major sports leagues will earn a collective $4.2 billion from widely available legal sports betting, further proving that working together with the gaming industry will pay dividends for all sports stakeholders,"  Sara Slane, svp-public affairs for the AGA, said via the group.

"Legal, regulated sports betting will create huge new revenue opportunities for sports leagues — and the NFL could be the biggest winner of all," said Slane.

“Once legal sports betting expands across the country, the NFL could take in more than $2 billion a year, reinforcing how much sports leagues stand to gain from increased viewership and private partnerships with sports betting operators."

According to Washington D.C.-based GamblingCompliance, revenue from legal sports betting will reach almost $700 million in 2019, divided about evenly between online and casino take.

The figure is estimated to rise to about $1.8 billion in 2020, the majority from online, followed by casino and a small retail segment.

In 2021, revenue could reach $2.9 billion, again with the majority from online sources.

The number will top $4 billion in 2022, with more than half from online, per GamblingCompliance.

NBA Places Its Bets With MGM Resorts

You Bet Your Ice: NHL Signs Gaming Deal With MGM Resorts

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