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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Friday
Apr082011

Baseball Legends Tommy John, Andre Dawson Get Dirty To Launch Mobil Super

While former ballplayers will go under the hood to replace old oil with Mobil Super, a sweeps is offering a trip to 2012 Spring Training.April 8, 2011: Tommy John, Andre Dawson, Fred Lynn and Greg Luzinski are among the former MLB players who will help to support the nationwide launch of Mobil Super, a line of premium-quality motor oils formulated to help reduce wear, prevent sludge and extend engine life.

Now through May 6, the retired players will get back into uniform — not their baseball jerseys, but those of Mobil 1 Lube Express — where they will pitch in by going under the hoods of cars to replace old oil with Mobil Super.

The Changeup Day campaign will also enable consumers a chance to win baseball tickets and autographed merchandise. (Full details here.)

During April and May, former baseball stars in eight U.S. cities will team up with employees at select Mobil 1 Lube Express locations to introduce drivers to the new Mobil Super family of products. First up will be Milwaukee on April 8, where Jim Gantner, who spent his entire 17-year MLB career with the Brewers, will offer his services.

On April 15, 26-year MLB veteran Tommy John will appear at a New York Mobil 1 Lube Express. John, who won 288 regular season games, pitched for the New York Yankees for eight years, compiling a 91-60 record.

Consumers will get a double-header on April 22 when Ron Kittle gets the call in Chicago and Andre Dawson will appear in Miami. Dawson, who was inducted in the Baseball Hall of Fame in 2010, hit 438 home runs and had more than 1,500 RBI's in 21 seasons, the last two of which were with the Florida Marlins.

“The Mobil Super line is designed to promote long engine life, and since baseball is known for its long season, it is a natural fit."

The remaining schedule has Dante Bichette in Denver on April 29, Greg Luzinski in Philadelphia on April 29, and on May 6 Jim Sundberg in Dallas and Fred Lynn in Boston, where he was a mainstay with the Red Sox for the first seven years of his 17-year career.

Part of the launch campaign supporting Mobil Super.In a separate but related launch campaign, ExxonMobil and ESPN Radio are joining for the Mobil Super Protection Award. This program gives fans the opportunity to vote for the pitchers that they feel protected their team’s lead each week. At the end of each month, the winners will go head-to-head, with fans voting for one outstanding pitcher to receive the Mobil Super Protection Award.

Among the prizes being offered are a trip to a 2012 spring training location and $50 gift cards. (Full details here.)

“The Mobil Super line is designed to promote long engine life, and since baseball is known for its long season, it is a natural fit,” Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Co., said in a statement. “We believe that many Mobil Super purchasers are avid baseball fans and would enjoy an opportunity to rub elbows with a baseball legend. The Changeup Day events are an exciting way to introduce this family of premium motor oils to drivers.”
   
The Mobile Super line includes High Mileage (for vehicles with more than 75,000 miles), 5000 (to extend engine life and combat sludge) and Synthetic (high temperature protection). ExxonMobil Lubricants and Petroleum Specialties is a division of ExxonMobil Corp.

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