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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep142018

MLB, MLB TV Unveil Multi-Media Marketing Support For Hispanic Heritage Month

NYSJ Sports-Entertainment Business News Service

September 13, 2018:
MLB has been and will continue to commemorate Hispanic Heritage Month in September with events and efforts to spotlight the contributions to baseball by Hispanic and Latino players.

The campaign is an extension of the league’s “Ponle Acento” (“Put an accent on it”), launched in 2016.

MLB will debut a TV spot this weekend with Los Angeles Dodgers outfielder Enrique "Kiké" Hernández, "Ponle Acento: Herencia Hispana," which follows the step-by-step journey a “Ponle Acento” accented jersey takes from conception to utilization on the field.

The spot is complemented by short animated films on social media highlighting both the history and heritage of Hispanic contributions to MLB and the impact of past and present players on the game.

The spot will air nationally on Fox, FS1, ESPN, TBS, MLBN, ESPN Deportes and Fox Deportes, as well as on MLB digital and social assets.

A Spanish version will air on CNN En Español, ESPN Deportes, Fox Deportes and LasMayores.com, MLB’s official Spanish-language Web site.MLB said that, to date, more than 170 MLB players and coaches have changed their name presentation to include diacritics (e.g. accent, tilde, etc.) as a result of the efforts of the #PonleAcento campaign.

MLB said that on Opening Day 2018, 258 players — almost 30% of the league — were of Latino descent.

MLB Network said it would produce several new vignettes to air on the network and on its social media platforms throughout the month, each focusing on current Hispanic MLB players.

Those being featured include Ronald Acuña Jr., José Altuve, Miguel Andújar, Javier Báez, Johan Camargo, Maikel Franco, Francisco Lindor, Yasiel Puig and José Ramirez.

MLB said that all of its teams have developed both Spanish-Language Facebook and Twitter accounts to further engage Hispanic and Latino audiences.

MLB.com, Las Mayores and all of MLB’s Spanish-Language platforms will celebrate the contributions of Hispanic and Latino players past and present putting special emphasis during Hispanic Heritage Month.

MLB has also debuted media platforms designed to provide real-time, quality content to the Spanish-speaking Hispanic and Latino audience, including @Corte4 and Corte4.com — the Spanish-Language counterparts of "Cut4."

All MLB teams are celebrating Hispanic and Latino culture through a series of in-park activities throughout Hispanic Heritage Month.

Activations include pregame ceremonies, theme nights at ballparks, alternate uniforms, unique food options and wearing “Ponle Acento” BP shirts on a date of their club’s choice in the month of September,

MLB Hispanic Heritage Month T-shirts and other items are available at the league’s online shopping Web site as well as at individual team Web sites.

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