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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep142018

MLB, MLB TV Unveil Multi-Media Marketing Support For Hispanic Heritage Month

NYSJ Sports-Entertainment Business News Service

September 13, 2018:
MLB has been and will continue to commemorate Hispanic Heritage Month in September with events and efforts to spotlight the contributions to baseball by Hispanic and Latino players.

The campaign is an extension of the league’s “Ponle Acento” (“Put an accent on it”), launched in 2016.

MLB will debut a TV spot this weekend with Los Angeles Dodgers outfielder Enrique "Kiké" Hernández, "Ponle Acento: Herencia Hispana," which follows the step-by-step journey a “Ponle Acento” accented jersey takes from conception to utilization on the field.

The spot is complemented by short animated films on social media highlighting both the history and heritage of Hispanic contributions to MLB and the impact of past and present players on the game.

The spot will air nationally on Fox, FS1, ESPN, TBS, MLBN, ESPN Deportes and Fox Deportes, as well as on MLB digital and social assets.

A Spanish version will air on CNN En Español, ESPN Deportes, Fox Deportes and LasMayores.com, MLB’s official Spanish-language Web site.MLB said that, to date, more than 170 MLB players and coaches have changed their name presentation to include diacritics (e.g. accent, tilde, etc.) as a result of the efforts of the #PonleAcento campaign.

MLB said that on Opening Day 2018, 258 players — almost 30% of the league — were of Latino descent.

MLB Network said it would produce several new vignettes to air on the network and on its social media platforms throughout the month, each focusing on current Hispanic MLB players.

Those being featured include Ronald Acuña Jr., José Altuve, Miguel Andújar, Javier Báez, Johan Camargo, Maikel Franco, Francisco Lindor, Yasiel Puig and José Ramirez.

MLB said that all of its teams have developed both Spanish-Language Facebook and Twitter accounts to further engage Hispanic and Latino audiences.

MLB.com, Las Mayores and all of MLB’s Spanish-Language platforms will celebrate the contributions of Hispanic and Latino players past and present putting special emphasis during Hispanic Heritage Month.

MLB has also debuted media platforms designed to provide real-time, quality content to the Spanish-speaking Hispanic and Latino audience, including @Corte4 and Corte4.com — the Spanish-Language counterparts of "Cut4."

All MLB teams are celebrating Hispanic and Latino culture through a series of in-park activities throughout Hispanic Heritage Month.

Activations include pregame ceremonies, theme nights at ballparks, alternate uniforms, unique food options and wearing “Ponle Acento” BP shirts on a date of their club’s choice in the month of September,

MLB Hispanic Heritage Month T-shirts and other items are available at the league’s online shopping Web site as well as at individual team Web sites.

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