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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul272010

MLB, SU2C Using Virtual Goodies At All Ballparks To Strike Out Cancer

July 27, 2010: Stand Up To Cancer and Major League Baseball have launched an online segment of their alliance that enables fans to customize virtual baseball virtual goods from their favorite ballparks, including bases, ballpark seats, suites and even the pitcher's mound.

The program, "MLB.com Stand Up Stadiums," will be supported at launch by a PSA created by MLB.com and SU2C that will be shown on ballpark video boards and at MLB.com and club Web sites. The PSA is introduced by actress Melissa Joan Hart, who explains the new initiative.

SU2C is the charitable initiative supporting groundbreaking research aimed at getting new cancer treatments to patients in an accelerated time frame. In paying for the virtual items, fans will be contributing directly to cancer research  and will also be able family and friends who have been affected by cancer.

After choosing their favorite team and ballpark, fans can select the virtual piece of the stadium they'd like to dedicate. According to MLB, the minimum donations will be tiered based on the items available: $5 per ballpark seat, $100 per suite, $200 per base and $500 per pitcher's mound. Individual donations at each tier may be increased as desired.

Before completing the donation, fans can enter a dedication name, write a personal commemorative message and upload a digital photograph to customize their virtual items.  Fans will be able to preview their items before ordering in a special team-branded gallery page. The donor will have a unique web page link to display and share the virtual item with friends, families, co-workers and others touched by cancer via e-mail and across social networking platforms. (Full details here.)

"Stand Up to Cancer is thrilled to continue our long-standing partnership with Major League Baseball, through MLB.com and Stand Up Stadiums," SU2C co-founder and movie producer Laura Ziskin said in a statement. "It's a platform that allows baseball fans everywhere to help make real progress against cancer. As a person living with cancer, I also know that this tribute space will make a personal difference in the lives of patients, survivors, and all of us in the fight."

Major League Baseball was the founding donor to contribute to Stand Up To Cancer in 2008. MLB Network will be among a number of stations donating an hour of time on Set. 10 for a "Stand Up To Cancer" telethon, hosted by Katie Couric, Diana Sawyer and Brian Williams. Other networks involved include HBO, and E!

According to Dinn Mann, evp-content for MLB.com "Stand Up Stadiums present a compelling online vehicle to honor loved ones and rally fans in the fight against cancer. The virtual ballparks provide a convenient way to donate, to spread the word interactively, and as an extension of Commissioner Selig's, and the industry's, commitment to the cause."

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