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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr102013

Baseball Moves Into The (Cereal) Bowl Game With Kellogg's Alliance

Special to NYSportsJournalism.com

April 9, 2013: Baseball games are mostly played in the afternoon or evening. But MLB is now a member of the "breakfast club."

Kellogg Co. has signed a multi-year agreement naming the cereal- and snack maker an official sponsor of Major League Baseball.

Kellogg will support the alliance with multi-media marketing, consumer activations, social media and branding on more than 27 million specially-marked packages of Kellogg's products. Although not detailed, Kellogg likely will ad TV, print and other traditional marketing to the mix.

Financial terms of the deal were not reveals.

Kellogg said it would launch the alliance with the "Kellogg's Triple Play" promotion, offering consumers the opportunity to win tickets to a 2013 World Series game, a 2014 Opening Day game and the 2014 MLB All-Star Game. The promotion is being touted on packaging, online, through additional text-to-win platforms and multiple activations with MLB teams.

To be eligible to enter, the Kellogg's Triple Play sweepstakes, consumers must first become registered members of the Kellogg's Family Rewards program. (Full details here.)

Among the brands that Kellogg is bringing to the MLB breakfast table are Frosted Flakes, Nutri-Grain Bars, Cheez-It Baked Snack Crackers, Keebler cookies and Rice Krispies Treats.

"Building the next generation of fans is an important priority for Major League Baseball, so we are pleased to welcome Kellogg Company, and its iconic and popular brands loved by families, as an official MLB sponsor," Tim Brosnan, evp-business, for MLB, said in a statement. "Thanks to Kellogg Co., winning fans will have the opportunity to experience the best that Baseball has to offer and see the most talented players in the world at Opening Day, the MLB All-Star Game and the World Series."

According to Todd Penegor, president, U.S. Snack for Kellogg, "Teaming up with MLB and the national pastime is a fun way to connect with our consumers across multiple brands. The Triple Play sweepstakes will allow baseball fans the opportunity to enjoy our brands, and have the chance to win some great prices."

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