Monday
Mar082010

MLB Takes A Pregnant Pause For Moms, Goes For Casual Style With Tommy-B

Limited-edition styles for the New York Yankees and Boston Red Sox lead off the 2010 Tommy Bahama collection.March 8, 2010: When Howard Smith, svp-licensing for Major League Baseball, says. "Major League Baseball continuously looks for ways to provide our fans with new opportunities to connect with baseball and show their team pride," he means it.

Two cases in point: MLB has unveiled two clothing lines from official partners: Tommy Bahama's  series of "Collector's Edition" Major League Baseball team shirts and MLB maternity T-shirts from Soft As A Grape. Both lines will be available at the start of the 2010 season. Tommy Bahama and MLB also teamed this year for official Spring Training shirts, one style each for the Grapefruit and Cactus Leagues.

The Tommy Bahama "Collector's Edition" collection is a follow-up to the premiere line that launched with designs supporting the 2009 World Series. The 2010 limited edition series is vintage team-specific, with customized graphics, team logos and landmarks. The first team shirts to be released will be the New York Yankees and Boston Red Sox to coincide with the season opener on April 4 when the Yankees visit Fenway Park.

They will be followed by the St. Louis Cardinals and Philadelphia Phillies in mid-May; the Seattle Mariners and Chicago Cubs at the end of May; and the Los Angeles Dodgers and Los Angeles Angels in early June. All eight team shirts will be sold exclusively through Tommy Bahama retail channels, including the Tommy Bahama Web site. Only a limited number of each team shirt will be produced, each numbered and accompanied by a Tommy Bahama collector's certificate.

The MLB Soft As A Grape maternity T-shirts will be available at Motherhood Maternity stores, including those within Destination Maternity stores, nationwide, as well as online at online at www.Motherhood.com and www.Destinationmaternity.com. In addition, officially licensed MLB and Soft As A Grape baby onesies are available for newborns. The T-shirts, in sizes small through extra large, will be available for all MLB teams.

Soft As A Grape also has deals with the NBA, NHL and numerous colleges.

Regarding the Tommy Bahama collection,  Terry Pillow, CEO for Tommy Bahama, said in a statement, "We are very excited about these new Major League Baseball team shirts. These unique and beautifully made "Collector's Edition" shirts are just the type of thing we had envisioned when we began our relationship with MLB . . . These are just the first of our series of MLB team shirts, and we look forward to creating "Collector's Edition" shirts for all of the teams in the MLB in the upcoming baseball seasons."

On the maternity T-shirt line, Rebecca Matthias, president and COO for Motherhood Maternity, said, "From Red Sox Nation to Dodgertown, moms-to-be don't stop being fans when they become pregnant. So, we are excited to offer these Major League Baseball T-shirts to our clients to keep them in the game."

Major League Baseball Likes The Look Of Tommy Bahama

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