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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Saturday
Mar302013

Josh Hamilton, C.J. Wilson Look To Smell Good, Score Ks For Head & Shoulders

By Barry Janoff

March 29, 2013: C.J. Wilson and Josh Hamilton, former teammates with the Texas Rangers who were reunited this season with the Los Angeles Angels of Anaheim, are teaming up for a multi-media marketing campaign to support the launch of Head & Shoulders with Old Spice, which is the official shampoo of Major League Baseball.

The effort, which coincides with the opening of the 2013 MLB season on March 31 and April 1, is "challenging guys to take a whiff of what a double dose of confidence smells like."

Wilson and Hamilton recently joined the brand’s “Mane Man” ambassador roster, which also includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers and Olympian Michael Phelps. Wilson and Hamilton replace Joe Mauer of the Minnesota Twins, who had been the brand's lead MLB player for the past two seasons.

“We’re excited to be working with C.J. Wilson this season to encourage guys everywhere to try new Head & Shoulders with Old Spice,” Michael Sabbia, North America brand manager for Head & Shoulders at Procter & Gamble, said in a statement. “As the official shampoo of Major League Baseball, we are proud to provide players and fans with the tools needed to ensure healthy scalps and great looking hair for confidence on and off the field.”

As part of its activation for the 2013 season, Head & Shoulders is expanding the third year of its partnership with MLB with “Season of the Whiff.” Beginning on Opening Day, for every strikeout (aka whiff) during the regular season, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner Cities program. There were more than 36,400 strikeouts recorded during the 2012 regular season, according to MLB.

Procter & Gamble is asking fans can get involved by "tweeting whiffs throughout the season via the #Whiff hashtag along with their favorite team’s Twitter handle to rack up the donations for their teams’ local RBI league,s" and also have the chance to win MLB prizes.

The campaign is anchored by TV spots that will break this weekend and air across sports programming.

In "Catch," Wilson and Hamilton are in their Angels' uniforms as they head onto the field for a game.

"Head & Shoulders and Old Spice are now together in one bottle," says Wilson.

"So we'll always be 100% flake-free," offers Hamilton.

"While smelling 100% handsome," explains Wilson.

To which Hamilton adds, "And with a double-dose of confidence like that (as he runs to the warning track and jumps to catch a ball heading over the wall) good happens (as a blond woman holds him and sniffs his hair)."

Text offers, "Live Flake Free. And Smell Handsome."

In "Microphone," Wilson is giving his pitch that "Head & Shoulders and Old Spice are now together in one bottle." As he holds up the product, a woman who appears to be part of the film crew moves onto the screen and begins to sniff Wilson's hair. "Is this how you always record sound?" Wilson asks her. "Yes it is," she replies matter-of-factly.

To coincide with the new commercial, Head & Shoulders took over part of The Grove, the tony shopping destination in Los Angeles, on Friday (March 29), where Wilson oversaw people taking swings in a batting cage, assisted by Troy Polamalu.

Wilson, who pitched for the Rangers from 2005-2011, is now in second with the Angels. His record over the past three campaigns is 44-25 with 549 strikeouts.

After one season with the Cincinnati Reds, Hamilton played for the Rangers from 2008-2012, including his AL MVP season in 2010. He had a career-high 43 home runs last year, then signed a five-year $133 million deal with the Angels.

Both Wilson and Hamilton were on the Rangers' roster that won the AL pennant in 2010 and 2011 before losing in the World Series to the San Francisco Giants and St. Louis Cardinals, respectively. They both left the Rangers as free agents to sign with the Angels.

According to Wilson, “I’m excited to be working with Head & Shoulders this season promoting the ‘Season of the Whiff.' My job is to strike people out, that’s why the Angels brought me in. So if any hitters out there want to help the kids, just go ahead and strike out.”

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