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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in sports marketing (1)

Saturday
Mar302013

Josh Hamilton, C.J. Wilson Look To Smell Good, Score Ks For Head & Shoulders

By Barry Janoff

March 29, 2013: C.J. Wilson and Josh Hamilton, former teammates with the Texas Rangers who were reunited this season with the Los Angeles Angels of Anaheim, are teaming up for a multi-media marketing campaign to support the launch of Head & Shoulders with Old Spice, which is the official shampoo of Major League Baseball.

The effort, which coincides with the opening of the 2013 MLB season on March 31 and April 1, is "challenging guys to take a whiff of what a double dose of confidence smells like."

Wilson and Hamilton recently joined the brand’s “Mane Man” ambassador roster, which also includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers and Olympian Michael Phelps. Wilson and Hamilton replace Joe Mauer of the Minnesota Twins, who had been the brand's lead MLB player for the past two seasons.

“We’re excited to be working with C.J. Wilson this season to encourage guys everywhere to try new Head & Shoulders with Old Spice,” Michael Sabbia, North America brand manager for Head & Shoulders at Procter & Gamble, said in a statement. “As the official shampoo of Major League Baseball, we are proud to provide players and fans with the tools needed to ensure healthy scalps and great looking hair for confidence on and off the field.”

As part of its activation for the 2013 season, Head & Shoulders is expanding the third year of its partnership with MLB with “Season of the Whiff.” Beginning on Opening Day, for every strikeout (aka whiff) during the regular season, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner Cities program. There were more than 36,400 strikeouts recorded during the 2012 regular season, according to MLB.

Procter & Gamble is asking fans can get involved by "tweeting whiffs throughout the season via the #Whiff hashtag along with their favorite team’s Twitter handle to rack up the donations for their teams’ local RBI league,s" and also have the chance to win MLB prizes.

The campaign is anchored by TV spots that will break this weekend and air across sports programming.

In "Catch," Wilson and Hamilton are in their Angels' uniforms as they head onto the field for a game.

"Head & Shoulders and Old Spice are now together in one bottle," says Wilson.

"So we'll always be 100% flake-free," offers Hamilton.

"While smelling 100% handsome," explains Wilson.

To which Hamilton adds, "And with a double-dose of confidence like that (as he runs to the warning track and jumps to catch a ball heading over the wall) good happens (as a blond woman holds him and sniffs his hair)."

Text offers, "Live Flake Free. And Smell Handsome."

In "Microphone," Wilson is giving his pitch that "Head & Shoulders and Old Spice are now together in one bottle." As he holds up the product, a woman who appears to be part of the film crew moves onto the screen and begins to sniff Wilson's hair. "Is this how you always record sound?" Wilson asks her. "Yes it is," she replies matter-of-factly.

To coincide with the new commercial, Head & Shoulders took over part of The Grove, the tony shopping destination in Los Angeles, on Friday (March 29), where Wilson oversaw people taking swings in a batting cage, assisted by Troy Polamalu.

Wilson, who pitched for the Rangers from 2005-2011, is now in second with the Angels. His record over the past three campaigns is 44-25 with 549 strikeouts.

After one season with the Cincinnati Reds, Hamilton played for the Rangers from 2008-2012, including his AL MVP season in 2010. He had a career-high 43 home runs last year, then signed a five-year $133 million deal with the Angels.

Both Wilson and Hamilton were on the Rangers' roster that won the AL pennant in 2010 and 2011 before losing in the World Series to the San Francisco Giants and St. Louis Cardinals, respectively. They both left the Rangers as free agents to sign with the Angels.

According to Wilson, “I’m excited to be working with Head & Shoulders this season promoting the ‘Season of the Whiff.' My job is to strike people out, that’s why the Angels brought me in. So if any hitters out there want to help the kids, just go ahead and strike out.”

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