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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in bobble heads (1)

Friday
Jun252010

MLB, Marketers Honor Peanuts' Diamond Event: Play Ball, Charlie Brown!

June 25, 2010: When Jake Norworth wrote the words to "Take Me Out To The Ball Game" in 1908, he  didn't know that one particular line would reverberate in both baseball and comic strip history.

"Buy me some peanuts and Cracker Jack" is as famous a line in song as any. On Oct. 2, 1950, Charles Schulz likely had heard that song when the first "Peanuts" comic strip appeared in print. The iconic strip, which contained numerous baseball (as well as other sports) plot lines, was written and illustrated by Schulz and ran with original versions until Feb. 13, 2000, the day after his death. Since then, previously published strips have remained in syndication.

This year, to honor the 60th anniversary of the strip, Schulz'  family has teamed with MLB to honor Charlie Brown (the star of Peanuts, not the real Charlie Brown who pitched in four games for the Cleveland Spiders in 1897, going 1-2 with a 7.77 ERA) and his gang. Among the festivities are bobble head days with such teams as  the San Francisco Giants, Detroit Tigers, Los Angeles Angels of Anaheim and Schulz' hometown team Minnesota Twins; appearances by Peanuts characters such as Lucy; and a traveling Peanuts at Bat! exhibit, which is part of the The Schulz Museum in Santa Rosa, Calif., featuring dozens of Peanuts baseball-themed strips, photographs and memorabilia.

Among other events, on July 14, the day after the MLB All-Star Game, ABC-TV will air Lucy Must Be Traded Charlie Brown, which originally aired in 2003 and has since been on DVD (Paramount).

The diamond 60th anniversary party is hitting MLB diamonds under the auspices of Peanuts Worldwide, a joint venture between Iconix Brand Group, New York, and Charles M. Schulz Creative Associates. Other brands are also on the roster, include Hallmark, the exclusive destination for Peanuts 60th anniversary products such as plush, giftware and Keepsakes ornaments; Yahtzee: Peanuts 60th Anniversary Collectors Edition by USAopoly, Snoopy Flying Ace videogame for Xbox Live Arcade, Celebrating Peanuts: 60 Years by Andrews McMeel, The Peanuts Collection: Treasures from the World's Most Beloved Comic Strip by Little, Brown and tank tops by Mighty Fine.

Upcoming events with MLB teams include Los Angeles Angels of Anaheim (June 26) when Schulz' daughter Jill Schulz will throw out the first pitch and fans will get Snoopy bobbleheads courtesy of Knott’s Berry Farm); Cleveland Indians (Aug. 8) with an appearance by Peanuts characters; and the Minnesota Twins (Aug.15) with a visit from Peanuts characters and Peanuts-themed activities.

The San Francisco Giants and Detroit Tigers held Peanuts' events earlier in June.

The Schulz Museum’s Peanuts at Bat! exhibit will travel to the Leigh Yawkey Woodson Art Museum in Wausau, Wisc. (June 26 - Aug. 29) and the Washakie Museum in Worland, Wyoming (Sept. 23 – Nov. 3).

According to Peanuts Worldwide, nearly 10% of the 18,000 Peanuts comic strips were baseball-themed.

"My dad had a great fondness for baseball, and often shared his memories of playing with the neighborhood kids as a young child, using just a stick and whatever they could find as a ball," Jill Schulz said in a statement. "His love of the sport shows through in the many baseball challenges faced by Charlie Brown and the Peanuts Gang in the comic strip and television shows throughout the years."

As to why the baseball team on which Charlie Brown pitches loses all his games, Jill Schulz said that her Dad would explain, "Everyone experiences losing at one time or another — people can identify with losing. Very few people experience winning all the time."

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