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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr092014

Report: When It Comes To 2014 MLB Fans, The Most Loyal Group Is In The Cards

By Barry Janoff

April 8, 2014: The 2014 MLB season is barely into its first full month, but there already is heated discussion about which teams have the most loyal and least loyal fan bases.

The title of most loyal fan base, at least for the current season, goes to the St. Louis Cardinals, followed by the Philadelphia Phillies, Boston Red Sox, Atlanta Braves and San Francisco Giants.

The least loyal? The Houston Astros.

The rankings are not from MLB but engagement and customer loyalty research consultancy Brand Keys, New York, which just released its 2014 MLB Fan Loyalty Index.

According to Brand Keys, the Sports Fan Loyalty Index "provides an apples-to-apples comparison of the intensity with which fans within a team’s SMSA (standard metropolitan statistical area) support the home team versus corresponding values for fans of other teams in that market."

The Sports Fan Loyalty Index is driven in four ways: "Pure Entertainment" ("How well a team does, but more importantly, how exciting is their play"), "Authenticity" ("How well they play as a team, which can be driven by such factors as a new stadium or a new manager"); "Fan Bonding" ("Are players respected and admired?"); and "History and Tradition" ("Is the game and the team part of a fan's and a community's rituals, institutions and beliefs").

Robert Passikoff, president of Brand Keys, said that the survey can help teams to increase broadcast, ticket and merchandise revenues by providing loyalty rankings and fan diagnostics in their home and national markets.

“Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching,” Passikoff said in a statement.

“Theses insights enable league and team management to identify areas, particularly emotional aspects, that need strategic brand coaching."

"Fan loyalty correlates very highly with broadcast viewership, merchandise purchase, and ticket revenues. Happier fans too," said Passikoff. “Everybody loves a winner, but it’s important to note that win/loss ratios do not entirely govern fan loyalty."

Considering that the Cardinals lost to the Red Sox in the 2013 World Series, even winning the MLB crown "doesn’t immediately jump a team to the top of the loyalty list," said Passikoff. "It certainly helps build loyalty, but there are three other emotionally based factors that must be taken into account.”

Winning the Series can add up to 20% to a team’s loyalty score, according to Passikoff. "That certainly moves you up the list, but it doesn't load the loyalty bases for a team either.”

Among the Brand Keys' four factors, "History and Tradition" "is the most emotional of values when it comes to major league sports,” said Passikoff. “It is often the fan loyalty driver that accounts for nearly a ll the loyalty that exists for a team.

As an example, Passikoff said that it’s been 106 years since the Chicago Cubs won a World Series, and 69 years since they won a National League pennant, "but they remain among the top five teams when it comes to being part of the Chicago community."

In the Brand Keys report, however, the Cubs are down at No. 17 among all MLB teams.

“Overall league and team rankings correlate with viewership and merchandise sales, and since rankings can be influenced depending upon how loyalty drivers are managed, it’s critical that team marketers do accurate scouting regarding the strategic ball they intend to pitch fans,” said Passikoff. “Otherwise they can be literally thrown out by the fans.”

“All teams all brands, for that matter can benefit from increased loyalty levels, but as baseball is traditionally called America’s ‘National Pastime,’ there’s an extra emotional connection for fans.” said Passikoff, “As this is just the start of the 2014 season, it’s worth quoting Hall of Famer Yogi Berra, who noted, ‘It ain’t over till its over,’ and real emotional loyalty metrics can put a team into extra innings with their fans."

Brand Keys 2014 MLB Fan Loyalty Index

1. St. Louis Cardinals
2. Philadelphia Phillies
3. Atlanta Braves
4. Boston Red Sox
5. San Francisco Giants
T6. New York Yankees/Detroit Tigers
7. Los Angeles Dodgers
8. Oakland Athletics
9. Washington Nationals
10. Tampa Bay Devil Rays
T11. Cincinnati Reds/Baltimore Orioles
12. Anaheim Angels
13. Milwaukee Brewers
14. Chicago White Sox
15. Minnesota Twins
T16. Miami Marlins/Texas Rangers
17. Chicago Cubs
T18. Toronto Blue Jays/Cleveland Indians/Pittsburgh Pirates
T19. San Diego Padres/Kansas City Royals
20. Colorado Rockies
21. Seattle Mariners
22. Arizona Diamondbacks
23. New York Mets
24. Houston Astros

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