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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar262018

MLB Celebrates 'The Sandlot' 25th Anniversary With Marketing, Merchandise

By Barry Janoff

March 26, 2018: MLB has lifted the curtain on a multi-platform effort with Twentieth Century Fox Home Entertainment to celebrate the 25th anniversary of The Sandlot, a youth baseball-themed movie released 1993 that has gone on to be regarded among the all-time favorites in the sports film category.

According to MLB, “With the game of baseball playing such a pivotal part of the story, it is a natural fit for MLB to celebrate the film’s anniversary through events and screenings at its ballparks.”

The film’s silver anniversary will be feted throughout the MLB season with marketing, merchandise, youth-oriented programs, screenings and in-stadium efforts with more than 20 MLB teams to include appearances by members of the original cast.

A special 25th anniversary collector’s edition Blu-ray of The Sandlot (available on March 27 from Twentieth Century Fox Home Entertainment) includes a set of ten custom Topps baseball cards — featuring Scotty Smalls, Benny “The Jet” and the rest of the roster — created exclusively for this release.

Fox Consumer Products has collaborated with several licensees to commemorate the 25th anniversary of The Sandlot, including Tervis tumblers and New Era baseball caps at select retailers, MLB team stores and on MLBshop.com.

An new collection of exclusive The Sandlot merchandise has been released on Shop.FoxMovies.com, including apparel, blankets, mugs and other products specific to the film.

The Sandlot-inspired Play Ball T-shirts will be worn by players while taking batting practice during each club’s official Play Ball Weekend activation this season.

Giveaways include The Sandlot 25th Anniversary Collector’s Edition Blu-ray and The Sandlot-inspired Play Ball T-shirts.

Among the teams involved are he Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cincinnati Reds, Cleveland Indians, Colorado Rockies, Detroit Tigers, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, Miami Marlins, Milwaukee Brewers, Minnesota Twins, Oakland A’s, Philadelphia Phillies, San Diego Padres, San Francisco Giants, Seattle Mariners, St. Louis Cardinals and Texas Rangers.

More details on themed night dates, activities and single-game ticket purchase information are available at MLB.com/thesandlot.

All clubs hosting a themed game are working with Boys & Girls Club of America to benefit local team affiliates.

The movie was released in 1993 and has grossed more than $32.4 million in North America, according to IMDB.com.

Sequels include The Sandlot 2 (2005) and The Sandlot: Heading Home (2007).

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