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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in PSA (1)

Tuesday
Jul092019

MLB, MasterCard Use All-Star Game To Unveil Stand Up To Cancer Campaign

By Barry Janoff

July 9, 2019: The MLB All-Star Game presented by MasterCard is filled with hits, runs, some homers, a few strikeouts and a lot of good-nature interaction.

Perhaps the most important aspect is that the event has become a national stage for MLB and MasterCard’s alliance with Stand Up To Cancer.

Stand Up To Cancer will unveil a PSA during the game on Fox, "For All The Moments We Stand Up,” which will coincide with the iconic moment that thousands in Cleveland’s Progressive Field will stand, holding a placard for a moment of silence to support a loved one affected by cancer.

The PSA is part of a new overarching multi-platform effort from MLB, MasterCard and Stand Up To Cancer that also includes radio, digital, social media and out-of-home media, with placements throughout the 2019 World Series presented by YouTubeTV. 

The new PSA features fans as well as such celebrities as Uzo Aduba, Jordana Brewster, Matt Damon, Zachary Levi, Joe Manganiello and Candice Patton.

The PSA is the latest collaboration between SU2C and MLB, marking MLB's 11th year as a supporter of SU2C.

MLB and Stand Up To Cancer created the first "placard moment" at the 2011 MLB All-Star Game.

MasterCard has been aligned with Stand Up To Cancer for ten years.

To date, MLB has pledged more than $50 million to Stand Up To Cancer's collaborative cancer research programs, “providing invaluable support for research which has helped lead to six FDA approvals for new cancer therapies.”

"We are proud that our partnership with Stand Up To Cancer has had a significant impact on cancer research over the last decade," MLB commissioner Rob Manfred said via the league.

"This year's campaign is yet another example of our sport's commitment to raising awareness around this disease until every person who is battling cancer becomes a survivor."

Boston Red Sox manager Alex Cora and Los Angeles Dodgers manager Dave Roberts are joining for another leg of the Stand Up To Cancer.

They will encourage people to “gather with family, friends, colleagues or teammates to dine out and pay with your MasterCard to make your meal go even further in support of cancer research.”

By dining out at participating locations and spending $10 or more using a MasterCard now through Aug. 15, 2019,, MasterCard will donate one penny to Stand Up To Cancer, up to $4 million. (Details here.)

According to Cheryl Guerin, evp-marketing and communications for MasterCard, “With our dining campaign, we are encouraging cardholders to ‘Start Something Priceless’ by supporting a powerful cause with an everyday activity they already enjoy — dining out.

“By doing so they can help us continue to drive donations and further the impact SU2C can make in putting an end to this disease.”

"They can help us continue to drive donations and further the impact SU2C can make in putting an end to this disease.”

The new PSA will centers on touch-points that are iconic to baseball — standing to catch a foul ball, catching a bag of peanuts from a vendor, being featured on the Jumbotron — before showing thousands of fans, players, managers, umpires and others standing together and holding Stand Up To Cancer cards.

A voiceover offers, “These are the moments that bring us to our feet. The anticipation. The tradition, The foul ball. The 15 seconds of fame. The big catch. The game-winning home run.

“But the most important moment happens when we all stand together. Join us as we stand up to show our support for loved ones affected by cancer. Stand up with us.”

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