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• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jul082009

MLB, MasterCard Designate "Hit It Here" ASG Promo For Cancer

July 8, 2009: MasterCard Worldwide said that it's annual All-Star Game "Hit It Here" promotion, which pays rewards if a home run ball strikes a designated sign, this year is making Stand Up For Cancer the recipient of any successful attempts during the game itself or during the State Farm Home Run Derby the previous day. Stand Up To Cancer, a program of the Entertainment Industry Foundation \established by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways, has raised more than $100 million over the past year, due in part to an hour-long program that aired simultaneously last Sept, 5 on ABC, CBS and NBC. In previous years, the "Hit It Here" promotion was designed to award a lucky fan in attendance at the events. The promotion is part of Major League Baseball's commitment to dedicating 2009 All-Star Summer to raising funds and awareness for charitable initiatives and celebrating the importance of community service.

MasterCard and MLB said that the first home run to directly strike one of the MasterCard "Hit It Here" signs in Busch Stadium during the 2009 State Farm Home Run Derby or the 2009 MLB All-Star Game would result in MasterCard donating $1 million to Stand Up To Cancer. If a sign is hit during both events, MasterCard would donate a total of $2 million. The three signs will be placed, respectively, vertically on the left field light post; horizontally in left center field; and horizontally placed in right field along the facade of the upper deck. The 2009 State Farm Home Run Derby, part of Gatorade All-Star Workout Day, will be broadcast live on ESPN on July 13. The 80th MLB All-Star Game will be shown on Fox on July 14.

"The importance of charitable initiatives and community service is more significant than ever, and we're proud to say our business partners are joining us in our efforts to make MLB All-Star Summer all about giving back," John Brody, svp-corporate sales & marketing for MLB, said in a statement. "MasterCard deserves a great deal of credit for aligning this in-stadium promotion with the MLB 'Going Beyond' message to benefit such a worthy cause as Stand Up To Cancer."

The 2009 Major League Baseball All-Star Charity Concert presented by Pepsi on July 11 in St. Louis starring Sheryl Crow (with Elvis Costello), which will be free to fans, will feature a $1 million donation by MLB to Stand Up To Cancer. Fans will also be able to make donations to Stand Up To Cancer after the concert.

President Obama To Toss Ceremonial First Pitch At 2009 All-Star Game

MLB, Disney Play Long Odds With All-Star Game Promotion

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