On Mother’s Day MLB Joins Susan G. Komen, Stand Up To Cancer For Activation
Friday, May 10, 2024 at 03:27PM By Barry Janoff
May 10, 2024: To honor Mother’s Day, MLB is again joining with breast cancer organization Susan B. Komen and Stand Up To Cancer under MLB Together’s Mother’s Day platform to raise awareness of breast cancer.
Activation on May 12 will include on-field special equipment, jerseys and clothing supported by such partners as New Era, Louisville Slugger and Stance; and in-stadium Mother’s Day videos and programs with Komen as well a local health care groups in each team’s respective market.
According to MLB and Susan G. Komen, this effort “aligns closely with Susan G. Komen’s continued commitment to educating the public about the fundamentals of breast cancer. This entails highlighting crucial aspects such as recognizing warning signs, statistics, and accessing vital support services for those affected by this life-threatening disease.”
"When Komen joins forces with Major League Baseball on Mother’s Day, we celebrate moms for their unwavering dedication to others,” Paula Schneider, president and CEO of Susan G. Komen, said via the organization.
“Yet, in the midst of caring for those around them, we also emphasize the necessity of self-care for women everywhere. Together with MLB, we aim to underscore the critical life-saving significance of early detection, regular screenings and the pivotal role of mental health for those affected by breast cancer."
About every 12 minutes, one woman in the U.S. is expected to die from breast cancer, according to Susan G. Komen.
On Mother’s Day, specially designed New Era 2024 Mother’s Day On-Field 59FIFTY Fitted Hats featuring pink club logos will be worn by players, managers, coaches and other on-field personnel.
A matching pair of Stance Mother’s Day FreshTek Tube Socks is available for every player.
On-field personnel may wear pink wristbands and will wear the special breast cancer awareness, pink MLB-silhouetted batter decals on jerseys.
Major League players may continue to use special pink bats provided by Louisville Slugger or another approved bat supplier 
MLB said it directs 100% of its royalties from on-field Mother’s Day socks and caps to MLB Charities, a 501(c)(3) non-profit. MLB Charities will then donate those funds equally to Stand Up To Cancer and Susan G. Komen to support their organization’s missions in the fight against breast cancer.
During games, there will be commemorative base jewels.
A special Mother’s Day video will be shared in MLB stadiums featuring a montage of players with their Moms and other women special to them.
Teams across the league have partnered with Komen or another local health care organization to honor moms in MLB ballparks as part of MLB Together Mother’s Day program.
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