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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar242014

MLB, MTV Come To Bat With 'Off The Bat' What's Hot Series With David Ortiz, Fat Joe

Special to NYSportsJournalism.com

March 24, 2014: Now that the 2014 MLB season has officially begun — the Los Angeles Dodgers have a two game lead on the rest of the baseball world thanks to a pair of wins over the Arizona Diamondbacks in Australia — marketers, fans and MLB executives are eyeballing Opening Days, when the other 28 teams begin to play for real.

Among the plethora of events that are scheduled to take place March 30-April 1, MTV and MLB will premiere Off the Bat from the MLB Fan Cave, described as a show where MLB players "will share their love for pop culture and entertainment, while fans will gain behind-the-scenes access to the biggest stars in the game."

Thirty episodes of the 30-minute Off the Bat from the MLB Fan Cave are scheduled to air this season. The series is the first event as part of a multi-year, cross-platform programming partnership between MLB and MTV.

David Ortiz of the Boston Red Sox and MVP of the 2013 World Series is an executive producer of the series throughout the season. Segment executive producers include Robinson Cano (Seattle Mariners), Adam Jones (Baltimore Orioles), Craig Kimbrel (Atlanta Braves), Jose Fernandez (Miami Marlins) and Wil Myers (Tampa Bay Rays).

Hosts include hosted by Sway, Fat Joe, Chris Distefano and Melanie Iglesias.

Each episode of Off the Bat from the MLB Fan Cave will include on-location segments in which MLB players share with viewers their off-the-field interests, such as tours of their favorite restaurants or a look at their sneaker collection.

MTV and MLB said they would host an Opening Day Block Party at the MLB Fan Cave in New York (4th St. between Broadway and Lafayette) on March 30. The free party will feature special celebrity guests, the hosts of Off the Bat from the MLB Fan Cave, food, games and raffles. (Details here.)

The series is scheduled to premiere on MTV2 on April 1 (11 PM ET/PT) and then air every Tuesday night in that  time slot throughout the 2014 season.

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