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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct182010

Mission Deal Brings Steve Nash, Serena Williams, Mia Hamm To MLB

October 18, 2010: Steve Nash, Serena Williams, Mia Hamm and Amanda Beard have all signed with Major League Baseball. It's not that the game has changed to include pro basketball, tennis, soccer and swimming stars on its rosters. The quartet and other pros are all part of the founding and R&D team at Mission skincare products, which has signed a licensing agreement with Major League Baseball Properties.

Mission's Maximum Strength Muscle Rub is now part of the MLB lineup, and will include baseball's logo and official designation in future marketing efforts. Financial  terms of the deal were not disclosed.

According to Mission', Maximum Strength Muscle Rub is a "fast-acting, deep-penetrating, long-lasting muscle rub" that can be used for intense recovery treatment.

"Giving our players a recovery product is important," Howard Smith, svp-licensing for Major League Baseball, said in a statement. "Our relationship with Mission will give our players additional tools to help protect them as they play, and support them as they recover to prepare for the next game."

Among the initial supports is David Wright of the New York Mets, who is among the athletes listed as co-founded at Mission. "I'm excited to see this come together, especially since I'm an integral part of both organizations," said Wright. "Just like stretching after competition or even a workout, caring for muscles is essential to staying in shape and getting in the game to perform the next day."

Mission has more than a dozen athletes on its management team who work  "with leading scientists, doctors and physical therapists to develop innovative formulas that deliver on the recovery needs of today's active lifestyle." In addition to Wright they include Steve Nash (NBA's Phoenix Sun), tennis star Serena Williams, former U.S. Women's National Soccer Team star Mia Hamm, Olympic swimmer Amanda Beard and golf pro Sergio Garcia.

Products are available at retailers including Dick's Sporting Goods, GNC and CVS/pharmacy, as well as at Mission's Web site.

According to Josh Shaw, president at Mission, "The muscle rub market has lacked innovation for some time now, and we decided it was time to 'change the game' – again. The Mission Maximum Strength Muscle Rub epitomizes team work, consumer input and truly putting the athlete's needs first."

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