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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct182010

Mission Deal Brings Steve Nash, Serena Williams, Mia Hamm To MLB

October 18, 2010: Steve Nash, Serena Williams, Mia Hamm and Amanda Beard have all signed with Major League Baseball. It's not that the game has changed to include pro basketball, tennis, soccer and swimming stars on its rosters. The quartet and other pros are all part of the founding and R&D team at Mission skincare products, which has signed a licensing agreement with Major League Baseball Properties.

Mission's Maximum Strength Muscle Rub is now part of the MLB lineup, and will include baseball's logo and official designation in future marketing efforts. Financial  terms of the deal were not disclosed.

According to Mission', Maximum Strength Muscle Rub is a "fast-acting, deep-penetrating, long-lasting muscle rub" that can be used for intense recovery treatment.

"Giving our players a recovery product is important," Howard Smith, svp-licensing for Major League Baseball, said in a statement. "Our relationship with Mission will give our players additional tools to help protect them as they play, and support them as they recover to prepare for the next game."

Among the initial supports is David Wright of the New York Mets, who is among the athletes listed as co-founded at Mission. "I'm excited to see this come together, especially since I'm an integral part of both organizations," said Wright. "Just like stretching after competition or even a workout, caring for muscles is essential to staying in shape and getting in the game to perform the next day."

Mission has more than a dozen athletes on its management team who work  "with leading scientists, doctors and physical therapists to develop innovative formulas that deliver on the recovery needs of today's active lifestyle." In addition to Wright they include Steve Nash (NBA's Phoenix Sun), tennis star Serena Williams, former U.S. Women's National Soccer Team star Mia Hamm, Olympic swimmer Amanda Beard and golf pro Sergio Garcia.

Products are available at retailers including Dick's Sporting Goods, GNC and CVS/pharmacy, as well as at Mission's Web site.

According to Josh Shaw, president at Mission, "The muscle rub market has lacked innovation for some time now, and we decided it was time to 'change the game' – again. The Mission Maximum Strength Muscle Rub epitomizes team work, consumer input and truly putting the athlete's needs first."

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