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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar232018

As Spend On Pets Tops $69B, MLB Pitches Paw-Fect Game With Bark At The Park

By Barry Janoff

March 23, 2018: The dog days of baseball traditionally not until August.

The bring your dog to the park days happen all season long.

Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone along with the American Pet Products Assn. is joining with several MLB teams for a Bark at the Park campaign to “promote pet adoption and raise awareness about the powerful bond between people and their pets.”

The Bark at the Park tour will make stops this season during games in the stadiums of numerous MLB teams, including  the New York Mets, Los Angeles Dodgers, Texas Rangers, Seattle Mariners, Oakland Athletics, Colorado Rockies and Milwaukee Brewers.

The Washington Nationals and Los Angeles Dodgers are among teams conducting a similar promotion, Pups in the Park; while teams such as the Kansas City Royals, Arizona Diamondbacks and Atlanta Braves conduct their own Bark in the Park events.

All told, more than half of MLB’s teams hold bring your canine to the game day on an annual basis.

Each of the teams work with local pet rescue and/or adoption agencies to raise funds and awareness.

Tony La Russa, Hall of Fame manager and vp-special assistant with the Boston Red Sox (pictured below) returns as Bark at the Park’s official ambassador.

He will help promote the program through a PSA campaign at participating ballparks encouraging people to adopt a new pet or a pal for their current pet.

La Russa is co-founder and chairman for the Animal Rescue Foundation (ARF), which will again receive donations from Central Garden & Pet and the teams to support ARF’s many initiatives, including their Pets For Vets program, which provides dogs and trains them to be service dogs for military veterans in need.

The MLB initiatives come as overall spending in the pet industry hit a record $69.51 billion in 2017, nearly $3 billion dollars and a 4% growth over the $66.75 billion spent in 2016), according to the American Pet Products Assn.

The figure covers pet spending in the market categories of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services.

Spending on pet food continues to be the highest source of dollars spent $29 billion plus, up from $28.2 billion in 2016. The figure is expected to grow to almost $30 billion in 2018.

Veterinary care spending remains the second highest source of spending in the pet industry at $17.07 billion, up 7% from 2016.

The third highest source of spending is in supplies and over the counter (OTC) medications, with $15.11 billion spent on items such as beds, collars, leashes, toys, travel items, clothing, food and water bowls, and other accessories in 2017, according to APPA.

One of the highest growth categories is 2017 was “other services,” with $6.16 billion spend, up almost 7%. The category includes pet services outside of health care such as grooming, boarding, walking, training, pet sitting and yard services and more.

Regarding Bark at the Park, “More than 30,000 dogs and their families have attended our Bark at the Park events over the years,” Jim Heim, president-business development for Central Garden & Pet, said in a statement.

“Our pets are part of our families and people are including their pets in family trips and activities. Baseball has really embraced this trend over the last decade and we are proud to have helped develop and promote the concept through our various team partnerships.”

At the games on designated days, people can purchase tickets for themselves and their dogs, join in a pre-game parade around the field and enjoy pet-friendly activities and free product samples.

The season-long program will include in-store messaging at local independent retailers in select markets, PSAs, national media, charitable fundraising and direct engagement with fans at ballparks nationwide.

Tickets for Bark at the Park, Pups in the Park and similar promotions are available through the respective teams’ official Web sites (while tickets last).

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