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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in MLB. Opeing Day (1)

Monday
Apr062015

Batter Up: MLB, Teams, Players, Partners In Top Pitching Form For 2015 Season

By Barry Janoff

April 6, 2015: It's been a long time since Oct. 29, 2014, when a pitch thrown by Madison Bumgarner of the San Francisco Giants was popped up by Salvador Pérez of the Kansas City Royals and caught in foul territory by Giants third baseman Pablo Sandoval — his last act on the field with the team before joining the Boston Red Sox as a free agent — to give the Giants their third MLB World Series title in five seasons.

But a winter in which Boston and the surrounding area endured a record 110-plus inches of snow and Cleveland experienced the city's coldest February on record, with ten days where the temperature was below zero and a three-week period when it did not rise above 32 degrees, is over.

But now it's spring and new season is starting. And as the late Hall of Famer Mickey Mantle put it, "Nothing's ever been as fun as baseball."

Like players and fans, MLB partners have anxiously been awaiting the start of the 2015 campaign.

All the players on MLB's marketing roster are activating to various degrees. Among them, Church & Dwight brands Arm & Hammer and OxiClean are official presenting sponsors of Opening Week, getting national exposure on activations that include a "Cover the Bases" instant win game offering such prizes as gift cards for memorabilia from Steiner Sports, tickets and MLB licensed products. (Details here.)

DraftKings, which just renewed and enhanced its MLB alliance, will launch marketing that includes all teams and will see activation across all MLB media properties.

Domino's will again give away 20,000 pizzas after each of the first two no-hitters during the 2015 MLB regular season. Chances are good it will happen In 2014, five no-hitters were thrown — one in May and two each in June and September. The last season without a no-hitter was 2005. (Details here.)

Topps is rolling out the next generation of BUNT, the officially licensed MLB digital trading card app. Topps BUNT 2015 is now available for iPhone, iPad and iPod touch, as well as Android devices in the App Store and Google Play Store.

T-Mobile is getting the word out early about the 2015 MLB All-Star Game in Cincinnati's Great American Ball Park, including the T-Mobile All-Star FanFest.

MLB itself is launching in support of Opening Week several campaigns, including an umbrella-themed "THIS (Is Baseball)," from lead agency Anomaly, NY. A master spot (pictured left) is narrated by Baltimore Orioles manager Buck Showalter, who offers, "These are the best 750 baseball players in the world. The game is being played better than it ever has. These are the good old days."

Several breakouts featuring individual players and managers will appear this week and more will be added throughout the season. The initial batch includes "Mike Trout And His Fans" (Los Angeles Angels), "David Price Is Playing For Fans" (Detroit Tigers) and "Meet Joe Madden" (manager for the Chicago Cubs).

The content will be seen on TV, online, distributed through social media and available on MLB.com/THIS.

MLB also asking fans to tweet their own THIS moments using the #THIS hash tag.

A separate effort, "MLB Field of Dreams," handled in-house by MLB, uses clips from the 1989 movie with Kevin Costner interspersed with shots of current players reciting James Earl Jones’ famous “People Will Come” soliloquy.

The cast includes Trout, Dustin Pedroia, Felix Hernandez and Adam Jones. "People will come, Ray. They’ll come to Iowa for reasons they can’t even fathom. They’ll turn into your driveway, not knowing for sure why they’re doing it. They’ll arrive at your door, as innocent as children, longing for the past . . . This field, this game, is a part of our past, Ray. It reminds us of all that once was good, and that could be again. Oh people will come, Ray. People will most definitely come."

Trout, the 2014 American League MVP, already is out-front for the Opening Week MVP (Most Valuable Pitchman). In addition to his MLB spots, he stars in a new ad from Subway, 'Documentary," in which he offers that ever since his days in Little League he has always gone to Subway for his favorite sandwich: Sweet Onion Chicken Teriyaki with all white meat, Pepper Jack Cheese, Banana Peppers and lots of Jalapeños.

A major MLB Hispanic multi-layer effort, from LatinWorks, speaks to the growing Hispanic player and fan base, "Estamos Haciendo Historia Aqui" ("We Are Making History Here"). It shows clips of iconic MLB players such as Roberto Clemente and action with current stars of Hispanic descent.

MLB Network is activating its own campaign, including a spot, "Historic Monuments," which re-imagines as Mount Rushmore-type immortals the likes of Babe Ruth, Jackie Robinson, Hank Aaron, Roberto Clemente, Johnny Bench, Rickey Henderson and Derek Jeter.

Sony Computer Entertainment's Playstation is out in force promoting MLB 15 The Show, with Yasiel Puig of the Los Angeles Dodgers on the cover and a campaign for the video game anchored by a TV spot, "Summer Wind."

Each of MLB's clubs also is launching marketing to target their respective fan bases both regionally and nationally.

The defending World Series champion San Francisco Giants plan to carry the emotions from last season to this with "One Giant Moment."

The Dodgers evoke the history of their franchise pitching in a TV spot which boasts that no team has more Cy Young award winners, including three-time winner Clayton Kershaw (2011, 2013, 2014), Sandy Koufax (3x), Fernando Valenzuela, Mike Marshall, Eric Gagne, Orel Hershiser, Don Drysdale, and Don Newcombe, supporting the team's season-long Cy Young pin promotion.

A separate "Time For Dodgers Baseball We Love" spot focuses on the 2015 season and its players and in-stadium promotions.

The Oakland A's have series of humorous spots, including "Emoji T-Shirts," in which the signs used by first- and third-base coaches turn into emojis; and "#Winning," in which pitcher Sean Doolitte works hard to teach social media techniques to his coaches and manager.

The Seattle Mariners put their stars front-and-center in humorous spots that include "Bat Control" (with Robinson Cano) and "Intensely Intense" (with Felix Hernandez).

Among the Minnesota Twins commercials is one with pitcher Phil Hughes, an über Star Wars fan, to support the team's Star Wars Promo Night May 4 in Target Field, "Hughes The Force" (aka "Hughes the Fourth").

And when it comes to reaching out to a diverse fan base, some players on the Boston Red Sox speak Spanish very well and some need "Spanish Lessons."

MLB Fans Have 21M Ways To Enjoy The (Hot) Dog Days Of Summer

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