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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr042017

Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi

By Barry Janoff

(Originally Published in MediaPost)

April 4, 2017: Coca-Cola has unveiled a deal to become the official soft drink of MLB, rights to which it last held in 1996 when it was replaced by rival Pepsi.

Financial terms of the multi-year deal were not released.

The alliance was highlighted during a MLB media event in the New York Mets Citi Field on Monday (April 3), attended by Sandy Douglas, president for Coca-Cola North America, and Bob Bowman, president for MLB business and media.

The deal follows one that MLB signed last week naming Nathan’s Famous the league’s official hot dog.

"All we need is apple pie and we’re all set," joked Bowman.

Although Douglas said it was too early to reveal marketing details, he did say the brand would have a major presence at MLB jewel events, beginning with the All-Star Game in Miami this July, as well as the playoffs and World Series.

He also said that digital and social media would be driving factors in the alliance to "entertain and refresh fans on a daily basis."

"The way to reach a vast demographic of consumers is via social media," said Douglas. "That wasn’t the case during our first alliance (with MLB), but the way brands reach consumers, and the way consumers and fans react (to marketing) is constantly changing.

“It’s innovative. It speaks to the total transformation across marketing toward digital and not just (in-stadium) or traditional media.”

Douglas said the company and its brands would "engage baseball fans through MLB LB Advanced Media digital platforms" such as MLB.com, team Web sites, MLB.com At Bat, official MLB social media accounts and ads on MLB Network and MLB.tv.

As as example, Douglas said Coke would use the MLB.com Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions.

Bowman said that any marketing would be include MLB players. "As we do with all of our nationals sponsors, we expect much of their campaign to be player-centric. The players are important to this alliance."

Which didn’t seem much of a problem for Coca-Cola.

"We’re excited to partner with MLB at a time when the league has so much positive momentum on the field and such a large group of exciting players," said Douglas.

Coca-Cola also has an official alliance with MLS.

Among Coca-Cola’s 18 MLB teams are the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cincinnati Reds, Colorado Rockies, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, San Diego Padres, San Francisco Giants, Texas Rangers, Toronto Blue Jays and Washington Nationals.

"As we do with all of our nationals sponsors, we expect much of their campaign to be player-centric. The players are important to this alliance."

PepsiCo said it has official deals with 11 MLB teams, including the World Series champion Chicago Cubs, Arizona Diamondbacks, Cleveland Indians, Detroit Tigers, Kansas City Royals, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Seattle Mariners and Tampa Bay Rays,

The Oakland A’s have a deal with Zevia soda.

Pepsi has official deals with the NBA, NHL and NFL, including sponsorship for the Halftime Show at the Super Bowl.

PepsiCo’s Gatorade and Aquafina remain the official energy drink and water of MLB under separate deals.

The All-Star Game in Miami will take some branding sleight of hand as Coke is aligned with MLB but the Marlins are aligned with Pepsi.

"That is not a problem," said an MLB spokesperson. "Unless a company not officially affiliated with MLB has naming rights to a stadium we are able to cover and replace signage or products (of rival brands) to feature our partners."

Coca-Cola’s ties with baseball date back to the early 1900s, including some of the first ads to feature baseball players. Hall of Famer Ty Cobb not only appeared in ads but had stock in the company.

Let’s Be Frank: MLB Names Nathan Famous As First Official Hot Dog

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