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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in MLB (1)

Tuesday
Apr042017

Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi

By Barry Janoff

(Originally Published in MediaPost)

April 4, 2017: Coca-Cola has unveiled a deal to become the official soft drink of MLB, rights to which it last held in 1996 when it was replaced by rival Pepsi.

Financial terms of the multi-year deal were not released.

The alliance was highlighted during a MLB media event in the New York Mets Citi Field on Monday (April 3), attended by Sandy Douglas, president for Coca-Cola North America, and Bob Bowman, president for MLB business and media.

The deal follows one that MLB signed last week naming Nathan’s Famous the league’s official hot dog.

"All we need is apple pie and we’re all set," joked Bowman.

Although Douglas said it was too early to reveal marketing details, he did say the brand would have a major presence at MLB jewel events, beginning with the All-Star Game in Miami this July, as well as the playoffs and World Series.

He also said that digital and social media would be driving factors in the alliance to "entertain and refresh fans on a daily basis."

"The way to reach a vast demographic of consumers is via social media," said Douglas. "That wasn’t the case during our first alliance (with MLB), but the way brands reach consumers, and the way consumers and fans react (to marketing) is constantly changing.

“It’s innovative. It speaks to the total transformation across marketing toward digital and not just (in-stadium) or traditional media.”

Douglas said the company and its brands would "engage baseball fans through MLB LB Advanced Media digital platforms" such as MLB.com, team Web sites, MLB.com At Bat, official MLB social media accounts and ads on MLB Network and MLB.tv.

As as example, Douglas said Coke would use the MLB.com Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions.

Bowman said that any marketing would be include MLB players. "As we do with all of our nationals sponsors, we expect much of their campaign to be player-centric. The players are important to this alliance."

Which didn’t seem much of a problem for Coca-Cola.

"We’re excited to partner with MLB at a time when the league has so much positive momentum on the field and such a large group of exciting players," said Douglas.

Coca-Cola also has an official alliance with MLS.

Among Coca-Cola’s 18 MLB teams are the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cincinnati Reds, Colorado Rockies, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, San Diego Padres, San Francisco Giants, Texas Rangers, Toronto Blue Jays and Washington Nationals.

"As we do with all of our nationals sponsors, we expect much of their campaign to be player-centric. The players are important to this alliance."

PepsiCo said it has official deals with 11 MLB teams, including the World Series champion Chicago Cubs, Arizona Diamondbacks, Cleveland Indians, Detroit Tigers, Kansas City Royals, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Yankees, Seattle Mariners and Tampa Bay Rays,

The Oakland A’s have a deal with Zevia soda.

Pepsi has official deals with the NBA, NHL and NFL, including sponsorship for the Halftime Show at the Super Bowl.

PepsiCo’s Gatorade and Aquafina remain the official energy drink and water of MLB under separate deals.

The All-Star Game in Miami will take some branding sleight of hand as Coke is aligned with MLB but the Marlins are aligned with Pepsi.

"That is not a problem," said an MLB spokesperson. "Unless a company not officially affiliated with MLB has naming rights to a stadium we are able to cover and replace signage or products (of rival brands) to feature our partners."

Coca-Cola’s ties with baseball date back to the early 1900s, including some of the first ads to feature baseball players. Hall of Famer Ty Cobb not only appeared in ads but had stock in the company.

Let’s Be Frank: MLB Names Nathan Famous As First Official Hot Dog

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