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QUICK HITS

Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: 'Want It All' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May112017

MLB Renews Deal With Church & Dwight, Unveils 'All-Star Mom' With Jennie Finch

By Barry Janoff

May 10, 2017: MLB today said it has renewed and enhanced its partnership with consumer products giant Church & Dwight, which includes Arm & Hammer continuing as the official laundry detergent and OxiClean as the official stain fighter for the league.

Financial terms of the new multi-year deal were not shared.

Church & Dwight began its alliance with MLB in 2014.

Support for the new pact begins this week with a multi-platform "All-Star Mom" effort, which includes a roundtable discussion of baseball, moms and kids with Jennie Finch (MLB Youth Softball Ambassador and Olympic gold medalist), Debbie Trout (mother of Los Angeles Angels outfielder Mike Trout) and Amber Sabathia (wife of New York Yankees pitcher CC Sabathia).

Church & Dwight will follow with a "Clean Up & Win" campaign and presenting sponsorship of MLB media assets’ coverage related to National Food Days during the season.

"We are excited to be continuing our great partnership with MLB," Melissa Martin, Church & Dwight vp-Fabric Care, said in a statement. “This program continues to provide a platform to engage and educate baseball fans about our products in new and meaningful ways and helps us build strong programs with our retailers.”

The Arm & Hammer "All-Star Mom" platform, the third between the brand and MLB, includes a contest that enables people to nominate mothers across the country who they think are an "All-Star Mom." A supporting six-part video series starring Finch, Trout and Sabathia breaks today.

The winning "All-Star Mom" receives four tickets to the 2017 All-Star Game presented by Mastercard events in Miami in July, including the  T-Mobile Home Run Derby, SiriusXM All-Star Futures Game, All-Star Legends & Celebrities Softball Game and the All-Star FanFest.

They also win airfare and hotel accommodations, all courtesy of Church & Dwight.

According to Noah Garden, evp-business for MLB, “Church & Dwight has been a great partner over the last three years and we’re excited to work with them to continually showcase baseball through a variety of unique promotional activity like 'All-Star Mom.'"

Church & Dwight said it would use its OxiClean brand in its presenting sponsorship of the National Food Days coverage on MLB Network, MLB.com and MLB social media channels.

"Clean Up & Win" is an enter-to-win contest that offers the opportunity to win tickets to the All-Star Game presented by MasterCard or Game 1 of the 2017 World Series.

In the first episode of the "All-Star Moms" video series, Finch, Trout and Sabathia talk about "Big Wins." Amber Sabathia talks about her four children, Debbie Trout relates a story about how a nine-year-old Mike would not go out to accept a baseball trophy because his team came in second but had to learn that “sometimes you have to accept a loss.”

MLB has been on a marketing partnership roll this season, including signing Nathan’s Famous as the league’s first official hot dog, Old Dominion as the league’s official freight carrier and Coca-Cola as the official soft drink (replacing Pepsi).

Coca-Cola Pops Open Alliance With MLB, Replacing Pepsi

MLB Now Trucking With Old Dominion

Hot Dog: Nathan’s Famous Signs MLB Deal

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