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• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Church & Dwight (1)

Thursday
May112017

MLB Renews Deal With Church & Dwight, Unveils 'All-Star Mom' With Jennie Finch

By Barry Janoff

May 10, 2017: MLB today said it has renewed and enhanced its partnership with consumer products giant Church & Dwight, which includes Arm & Hammer continuing as the official laundry detergent and OxiClean as the official stain fighter for the league.

Financial terms of the new multi-year deal were not shared.

Church & Dwight began its alliance with MLB in 2014.

Support for the new pact begins this week with a multi-platform "All-Star Mom" effort, which includes a roundtable discussion of baseball, moms and kids with Jennie Finch (MLB Youth Softball Ambassador and Olympic gold medalist), Debbie Trout (mother of Los Angeles Angels outfielder Mike Trout) and Amber Sabathia (wife of New York Yankees pitcher CC Sabathia).

Church & Dwight will follow with a "Clean Up & Win" campaign and presenting sponsorship of MLB media assets’ coverage related to National Food Days during the season.

"We are excited to be continuing our great partnership with MLB," Melissa Martin, Church & Dwight vp-Fabric Care, said in a statement. “This program continues to provide a platform to engage and educate baseball fans about our products in new and meaningful ways and helps us build strong programs with our retailers.”

The Arm & Hammer "All-Star Mom" platform, the third between the brand and MLB, includes a contest that enables people to nominate mothers across the country who they think are an "All-Star Mom." A supporting six-part video series starring Finch, Trout and Sabathia breaks today.

The winning "All-Star Mom" receives four tickets to the 2017 All-Star Game presented by Mastercard events in Miami in July, including the  T-Mobile Home Run Derby, SiriusXM All-Star Futures Game, All-Star Legends & Celebrities Softball Game and the All-Star FanFest.

They also win airfare and hotel accommodations, all courtesy of Church & Dwight.

According to Noah Garden, evp-business for MLB, “Church & Dwight has been a great partner over the last three years and we’re excited to work with them to continually showcase baseball through a variety of unique promotional activity like 'All-Star Mom.'"

Church & Dwight said it would use its OxiClean brand in its presenting sponsorship of the National Food Days coverage on MLB Network, MLB.com and MLB social media channels.

"Clean Up & Win" is an enter-to-win contest that offers the opportunity to win tickets to the All-Star Game presented by MasterCard or Game 1 of the 2017 World Series.

In the first episode of the "All-Star Moms" video series, Finch, Trout and Sabathia talk about "Big Wins." Amber Sabathia talks about her four children, Debbie Trout relates a story about how a nine-year-old Mike would not go out to accept a baseball trophy because his team came in second but had to learn that “sometimes you have to accept a loss.”

MLB has been on a marketing partnership roll this season, including signing Nathan’s Famous as the league’s first official hot dog, Old Dominion as the league’s official freight carrier and Coca-Cola as the official soft drink (replacing Pepsi).

Coca-Cola Pops Open Alliance With MLB, Replacing Pepsi

MLB Now Trucking With Old Dominion

Hot Dog: Nathan’s Famous Signs MLB Deal

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