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What Are You Watching In June 2018?
 
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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
May112017

MLB Renews Deal With Church & Dwight, Unveils 'All-Star Mom' With Jennie Finch

By Barry Janoff

May 10, 2017: MLB today said it has renewed and enhanced its partnership with consumer products giant Church & Dwight, which includes Arm & Hammer continuing as the official laundry detergent and OxiClean as the official stain fighter for the league.

Financial terms of the new multi-year deal were not shared.

Church & Dwight began its alliance with MLB in 2014.

Support for the new pact begins this week with a multi-platform "All-Star Mom" effort, which includes a roundtable discussion of baseball, moms and kids with Jennie Finch (MLB Youth Softball Ambassador and Olympic gold medalist), Debbie Trout (mother of Los Angeles Angels outfielder Mike Trout) and Amber Sabathia (wife of New York Yankees pitcher CC Sabathia).

Church & Dwight will follow with a "Clean Up & Win" campaign and presenting sponsorship of MLB media assets’ coverage related to National Food Days during the season.

"We are excited to be continuing our great partnership with MLB," Melissa Martin, Church & Dwight vp-Fabric Care, said in a statement. “This program continues to provide a platform to engage and educate baseball fans about our products in new and meaningful ways and helps us build strong programs with our retailers.”

The Arm & Hammer "All-Star Mom" platform, the third between the brand and MLB, includes a contest that enables people to nominate mothers across the country who they think are an "All-Star Mom." A supporting six-part video series starring Finch, Trout and Sabathia breaks today.

The winning "All-Star Mom" receives four tickets to the 2017 All-Star Game presented by Mastercard events in Miami in July, including the  T-Mobile Home Run Derby, SiriusXM All-Star Futures Game, All-Star Legends & Celebrities Softball Game and the All-Star FanFest.

They also win airfare and hotel accommodations, all courtesy of Church & Dwight.

According to Noah Garden, evp-business for MLB, “Church & Dwight has been a great partner over the last three years and we’re excited to work with them to continually showcase baseball through a variety of unique promotional activity like 'All-Star Mom.'"

Church & Dwight said it would use its OxiClean brand in its presenting sponsorship of the National Food Days coverage on MLB Network, MLB.com and MLB social media channels.

"Clean Up & Win" is an enter-to-win contest that offers the opportunity to win tickets to the All-Star Game presented by MasterCard or Game 1 of the 2017 World Series.

In the first episode of the "All-Star Moms" video series, Finch, Trout and Sabathia talk about "Big Wins." Amber Sabathia talks about her four children, Debbie Trout relates a story about how a nine-year-old Mike would not go out to accept a baseball trophy because his team came in second but had to learn that “sometimes you have to accept a loss.”

MLB has been on a marketing partnership roll this season, including signing Nathan’s Famous as the league’s first official hot dog, Old Dominion as the league’s official freight carrier and Coca-Cola as the official soft drink (replacing Pepsi).

Coca-Cola Pops Open Alliance With MLB, Replacing Pepsi

MLB Now Trucking With Old Dominion

Hot Dog: Nathan’s Famous Signs MLB Deal

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