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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Hankook Tire (1)

Wednesday
Mar282018

New MLB Pact With Hankook Tire Driven By Marketing, Activation, Brand Awareness

By Barry Janoff

March 28, 2018: With Opening Day one day away, MLB continues to swing for the fences in new marketing deals.

MLB has signed a multi-year pact that names Hankook Tire the ‘official tire of MLB’ in the U.S. and Korea.

Hankook replaces Falken Tires in the category, which signed a two-year deal in 2016.

Financial terms were not disclosed.

Hankook has previously made inroads into baseball, including local marketing and in-stadium signage with some 26 MLB clubs.

The tire company has had an on-going campaign generically tied to baseball, the “Great Catch Rebate.”

Last year, Hankook partnered with The Sporting News for a World Series-themed sweeps.

The alliance is part of Hankook’s strategy to build brand awareness in the U.S. and well as internationally.

The company recently began production at its first manufacturing plant in North America, located in Clarksville, Tenn.

Hankook Tire said it would support the new alliance across MLB media assets, including MLB Network, digital platforms and in MLB ballparks during such jewel events as the All-Star Game, using MLB marks in marketing, giveaways, consumer promotion and events.

Hankook Tire said it is developing MLB-themed creative to run in its multi-media advertising, “as well as a retail marketing campaign that would extend its MLB footprint beyond the ballparks and media.”

The company did not indicate whether MLB players would be used in campaigns.

The brand is also planning virtual ads behind home plate during national broadcasts of post-season games including the League Championship Series and World Series presented by YouTube TV.

“Hankook Tire brings a real passion for baseball and a comprehensive vision to their marketing around our league, teams, and players in the U.S. and beyond,” Noah Garden, evp-commerce for MLB, said in a statement.

“As MLB continues to grow our international activities and events, Hankook Tire demonstrates a new model for MLB partners to be able to achieve their goals of reaching millions of baseball fans not only in the U.S. but around the world.”

Hankook has worked with ESPN for several years on MLB telecasts.

This season, ESPN and ESPN Deportes will televise MLB regular-season games in Puerto Rico and Mexico, including April 18 when the Minnesota Twins face the Cleveland Indians in Hiram Bithorn Stadium, San Juan, Puerto Rico, during a special edition of ESPN’s Wednesday Night Baseball presented by Hankook Tire.

Hankook Tire joins Barbasol, Kingsford, Mitel, Netspend, Snapple and Supercuts as the seventh MLB sponsor that has launched an official partnership with MLB since January.

"Hankook Tire demonstrates a new model for MLB partners to be able to achieve their goals of reaching millions of baseball fans in the U.S. and around the world.”

MLB has also expanded its alliance with YouTube TV and signed with Facebook to air games exclusively on Facebook Watch.

Among other sports sponsorships, Hankook has a global deal with Real Madrid and is an official partner with the UEFA Europa League and the Deutsche Tourenwagen Masters racing circuit.

"Through the partnership, Hankook Tire will use MLB property in marketing activities, giveaways, consumer promotion and events," according to MLB and Hankook. "The company will also engage U.S. consumers through virtual advertisements behind home plate during national broadcasts of post-season games including the League Championship Series and World Series presented by YouTube TV."

According to  Hankook America president Hosung Suh, “Hankook Tire is proud to serve as the official tire of Major League Baseball. As Hankook Tire rapidly grows its presence in the American market, we are honored to connect with America’s favorite tradition — the dynamic game of baseball.”

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Vin Scully Helps Kingsford Fire Up Alliance With MLB

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