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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jul122018

MLB Makes It Clear: Biometric Ticketing Technology Is Here, Beginning At ASG

By Barry Janoff

July 12, 2018: Clear, a New York-based firm that has developed a biometric identity technology for security, ticketing and other consumer platforms, has signed a deal to become the official biometric identity and ticketing partner with MLB.

The ticketing technology, created in conjunction with Tickets.com, a MLB wholly owned ticketing technology company, offers people a “faster, more secure entry experience” by using “biometrics to enter ballparks, eliminating the need to present a paper or mobile ticket,” as well as at concession stands and other consumer touch-points.

Financial terms of the pact were not releases.
 
According to Clear, “Enter the game like a V.I.P. Say goodbye to waiting in security lines. With Clear, you are your ticket.”

The technology will be used during MLB All-Star Week for events in Nationals Park in Washington DC, where a dedicated entrance near the third base side of the stadium will allow Clear members to enter.

Clear will also have two enrollment stations outside the stadium.

MLB and Clear said the biometric ticketing technology would be tested at select MLB ballparks later this season, with broader roll-out to Clear and Tickets.com-enabled ballparks beginning in 2019.

Tickets.com is the primary ticketing partner for 23 MLB clubs.

The technology allows Clear members who link their Clear profile with their MLB.com account to gain entry “with just the tap of a finger or, in the near future, facial recognition technology . . . enabling fans to pay for food, beer and validate legal age.”

Clear said its ongoing expansion in sports builds on the company’s success in “delivering secure, frictionless customer experiences in major airports around the country.”

Clear said it is certified as a Qualified Anti-Terrorism Technology by the U.S. Department of Homeland Security.

“Our collaboration with Clear is an important new technology initiative, delivering safe, simple and seamless experiences for fans,” Noah Garden, evp-business for MLB, said in a statement.

“Developing a partnership that will unify emerging identity technology and ticketing is reflective of our commitments to always improving ballpark accessibility and maintaining critical security standards.”

Clear said it is also working with MLB to roll out Clear Lanes at ballparks hosting MLB Jewel Events after All-Star Week, including post-season games at participating ballparks.

Participating Clear MLB  teams and their home venues currently include the Atlanta Braves, Colorado Rockies, Detroit Tigers, Miami Marlins, New York Mets, New York Yankees, Oakland A’s, San Francisco Giants and Seattle Mariners.

Among its 13 professional sports partnerships are MLS’ NYCFC (which plays in Yankee Stadium), LAFC and the San Jose Earthquakes, according to Clear.

Enrollment for Clear Sports is free at any participating venue, takes less than five minutes and can be used at the game immediately. (Details here.)

"We are thrilled to partner with MLB to make game days more enjoyable and secure for fans with biometric ticketing,” Caryn Seidman-Becker, CEO & co-founder for Clear.

“We look forward to continuing to innovate alongside the League and the sports community to transform the fan experience from ticketing to concessions and more.”

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