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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb132018

New MLB-Snapple Multi-Year Deal Fits Fans, Consumers, Marketing To A Tea

By Barry Janoff

February 13, 2018: With Spring Training about to start but winter chill still in the air, MLB is heating up on the marketing front, signing a two-year deal that names Snapple as the “official tea and juice drink” of the league.

This is MLB’s second new deal for the 2018 season following the signing last month of Supercuts as its “official hair salon” and “official hair stylists.”

Financial terms of the Snapple deal were not released.

The pact with MLB comes on the heels of Keurig Green Mountain’s planned acquisition of Plano, Texas-based Dr Pepper Snapple Group.

The alliance with MLB is part of Keurig Dr Pepper’s strategy to expand its consumer base as well as the “bottled iced coffee offerings that are sold at supermarkets and convenience stores.”

It could also open the door to more potential MLB alliance’s with Keurig Dr Pepper, which in addition to Dr Pepper and Snapple has such brands as Sunkist, 7UP, Mott’s apple juice, A&W root beer, Canada Dry, Hawaiian Punch and Schweppes.

Keurig is the largest single-serve coffee company in the U.S., according to financial analysts.

Consumer goods giant Mondel─ôz International (Chips Ahoy, Oreo, Ritz, Trident, Dentine) also has “a significant stake” in Keurig Dr Pepper ownership.

Keurig Dr Pepper is projected to have an estimated $11 billion in annual sales. By comparison, PepsiCo sales are $63 billion and MLB official partner Coca-Cola Co. $41 billion, according to industry analysts.

The two-year MLB partnership provides Snapple with marketing and activation rights across MLB jewel events including All-Star Week, playoffs and World Series “as well as other key moments during the season.”

Snapple will be able to use official MLB logos, the collective use of club marks and jewel event marks in all communication and marketing campaigns including e-commerce, TV, offline, B-2-B and POP.

Snapple has had alliances with individual MLB teams, including the Baltimore Orioles, Texas Rangers and San Francisco Giants.

Fans and consumers will see the result of the partnership via a new Snapple-MLB limited-edition baseball-themed product, as well as potential upcoming sweepstakes and consumer promotions.

In addition, Snapple will extend its under-the-cap “Snapple Facts” featuring baseball trivia.

Fanatics, MLB's official digital commerce partner, will create a “special merchandise offer to be found on select Snapple products.”

“Snapple is a brand that, like baseball, evokes feelings of summertime and all the enjoyment that comes with that special time of the year,” Noah Garden, MLB evp-commerce, said in a statement.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them,” said Garden.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas."

MLB hit a record one-season mark in 2017 with sponsorship deals totaling a $892 million, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013, according to research and consulting firm ESP Properties, Chicago.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016, per ESP.

According to Regan Ebert, svp-marketing for Snapple, “Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations.

“Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all."

MLB has been named a Top Ten Sports Marketer of the Year for 2017 by NYSportsJournalism.

Vote here for Grand Sports Marketer of the Year.

MLB Takes Its Supercuts At The Plate

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