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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Feb132018

New MLB-Snapple Multi-Year Deal Fits Fans, Consumers, Marketing To A Tea

By Barry Janoff

February 13, 2018: With Spring Training about to start but winter chill still in the air, MLB is heating up on the marketing front, signing a two-year deal that names Snapple as the “official tea and juice drink” of the league.

This is MLB’s second new deal for the 2018 season following the signing last month of Supercuts as its “official hair salon” and “official hair stylists.”

Financial terms of the Snapple deal were not released.

The pact with MLB comes on the heels of Keurig Green Mountain’s planned acquisition of Plano, Texas-based Dr Pepper Snapple Group.

The alliance with MLB is part of Keurig Dr Pepper’s strategy to expand its consumer base as well as the “bottled iced coffee offerings that are sold at supermarkets and convenience stores.”

It could also open the door to more potential MLB alliance’s with Keurig Dr Pepper, which in addition to Dr Pepper and Snapple has such brands as Sunkist, 7UP, Mott’s apple juice, A&W root beer, Canada Dry, Hawaiian Punch and Schweppes.

Keurig is the largest single-serve coffee company in the U.S., according to financial analysts.

Consumer goods giant Mondel─ôz International (Chips Ahoy, Oreo, Ritz, Trident, Dentine) also has “a significant stake” in Keurig Dr Pepper ownership.

Keurig Dr Pepper is projected to have an estimated $11 billion in annual sales. By comparison, PepsiCo sales are $63 billion and MLB official partner Coca-Cola Co. $41 billion, according to industry analysts.

The two-year MLB partnership provides Snapple with marketing and activation rights across MLB jewel events including All-Star Week, playoffs and World Series “as well as other key moments during the season.”

Snapple will be able to use official MLB logos, the collective use of club marks and jewel event marks in all communication and marketing campaigns including e-commerce, TV, offline, B-2-B and POP.

Snapple has had alliances with individual MLB teams, including the Baltimore Orioles, Texas Rangers and San Francisco Giants.

Fans and consumers will see the result of the partnership via a new Snapple-MLB limited-edition baseball-themed product, as well as potential upcoming sweepstakes and consumer promotions.

In addition, Snapple will extend its under-the-cap “Snapple Facts” featuring baseball trivia.

Fanatics, MLB's official digital commerce partner, will create a “special merchandise offer to be found on select Snapple products.”

“Snapple is a brand that, like baseball, evokes feelings of summertime and all the enjoyment that comes with that special time of the year,” Noah Garden, MLB evp-commerce, said in a statement.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them,” said Garden.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas."

MLB hit a record one-season mark in 2017 with sponsorship deals totaling a $892 million, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013, according to research and consulting firm ESP Properties, Chicago.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016, per ESP.

According to Regan Ebert, svp-marketing for Snapple, “Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations.

“Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all."

MLB has been named a Top Ten Sports Marketer of the Year for 2017 by NYSportsJournalism.

Vote here for Grand Sports Marketer of the Year.

MLB Takes Its Supercuts At The Plate

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