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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb132018

New MLB-Snapple Multi-Year Deal Fits Fans, Consumers, Marketing To A Tea

By Barry Janoff

February 13, 2018: With Spring Training about to start but winter chill still in the air, MLB is heating up on the marketing front, signing a two-year deal that names Snapple as the “official tea and juice drink” of the league.

This is MLB’s second new deal for the 2018 season following the signing last month of Supercuts as its “official hair salon” and “official hair stylists.”

Financial terms of the Snapple deal were not released.

The pact with MLB comes on the heels of Keurig Green Mountain’s planned acquisition of Plano, Texas-based Dr Pepper Snapple Group.

The alliance with MLB is part of Keurig Dr Pepper’s strategy to expand its consumer base as well as the “bottled iced coffee offerings that are sold at supermarkets and convenience stores.”

It could also open the door to more potential MLB alliance’s with Keurig Dr Pepper, which in addition to Dr Pepper and Snapple has such brands as Sunkist, 7UP, Mott’s apple juice, A&W root beer, Canada Dry, Hawaiian Punch and Schweppes.

Keurig is the largest single-serve coffee company in the U.S., according to financial analysts.

Consumer goods giant Mondel─ôz International (Chips Ahoy, Oreo, Ritz, Trident, Dentine) also has “a significant stake” in Keurig Dr Pepper ownership.

Keurig Dr Pepper is projected to have an estimated $11 billion in annual sales. By comparison, PepsiCo sales are $63 billion and MLB official partner Coca-Cola Co. $41 billion, according to industry analysts.

The two-year MLB partnership provides Snapple with marketing and activation rights across MLB jewel events including All-Star Week, playoffs and World Series “as well as other key moments during the season.”

Snapple will be able to use official MLB logos, the collective use of club marks and jewel event marks in all communication and marketing campaigns including e-commerce, TV, offline, B-2-B and POP.

Snapple has had alliances with individual MLB teams, including the Baltimore Orioles, Texas Rangers and San Francisco Giants.

Fans and consumers will see the result of the partnership via a new Snapple-MLB limited-edition baseball-themed product, as well as potential upcoming sweepstakes and consumer promotions.

In addition, Snapple will extend its under-the-cap “Snapple Facts” featuring baseball trivia.

Fanatics, MLB's official digital commerce partner, will create a “special merchandise offer to be found on select Snapple products.”

“Snapple is a brand that, like baseball, evokes feelings of summertime and all the enjoyment that comes with that special time of the year,” Noah Garden, MLB evp-commerce, said in a statement.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them,” said Garden.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas."

MLB hit a record one-season mark in 2017 with sponsorship deals totaling a $892 million, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013, according to research and consulting firm ESP Properties, Chicago.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016, per ESP.

According to Regan Ebert, svp-marketing for Snapple, “Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations.

“Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all."

MLB has been named a Top Ten Sports Marketer of the Year for 2017 by NYSportsJournalism.

Vote here for Grand Sports Marketer of the Year.

MLB Takes Its Supercuts At The Plate

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