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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct252017

Behind Coke, YouTube, Camping World, MLB Sponsor Spend Hits $892M In 2017

By Barry Janoff

October 25, 2017: Over the past month, MLB has not only been active on the field with pennant races, intense playoff games and the World Series, but off the field, as well, signing several new marketing deals to cap off what was an active and productive season.

MLB, in fact, has hit a record one-season mark, with sponsorship deals totaling a record $892 million in 2017, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013.

The increase “easily beats the projected 4.1% increase in 2017 North American sponsorship spending and 4.3% increase in overall sports spending,” according to research and consulting firm ESP Properties, Chicago.

New deals this past season included Coca-Cola as the league’s official soft drink (replacing long-time partner Pepsi), Nathan’s Famous, Old Dominion Freight Line and 5-Hour Energy.

The league also extended and expanded its alliance with Church & Dwight, among others.

"The increase in spending was also driven by first-time presenting sponsorship alliances for the playoffs and World Series," including a multi-platform alliance with Camping World (ALCS and NLCS) and several of its divisions, Doosan (ALDS), T-Mobile (NLDS), W.B. Mason (presenting sponsor of replay review) and YouTube TV (World Series), according to the ESP Properties 2017 MLB Sponsorship Report.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016.

The most-active brands aligned with MLB are led by New Era (94% of properties with a sponsor in the apparel category report a partnership with New Era), followed by StubHub (84%), Budweiser (71%), Majestic Athletic (71%), State Farm (68%), Topps (65%), Hankook Tires (61%), Coca-Cola (58%), Papa John’s (52%) and Geico (52%).

The top spenders by category were T-Mobile (telecom), Bud/Bud Light (beer), Coca-Cola (soft drink), Chevrolet (automotive), Nike (sports footwear, apparel, equipment), Bank of America (banking), MasterCard (credit cards), StubHub (ticketing), Gillette (personal care) and State Farm (insurance).

Retail is by far the most active category sponsoring MLB. Retailers are 5.1 times more likely to sponsor MLB than the average of all sponsors, according to ESP Properties.

Automotive and QSR tie as the second most active categories (3.8), while insurance and food tie for third (3.5).

They are followed by medical (3.3), sports footwear/apparel/equipment (3.), beer (2.9), auto aftermarket (2.5) and building and home (2.4).

By comparison, MLB ranks second among the Big Four pro sports in the U.S., behind the NFL ($1.2 billion) but ahead of the NBA ($880 million) and NHL ($505 million), per ESP Properties.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

YouTube TV Now Presenting Sponsor For World Series

Camping World Pitches Marketing Tent With MLB

MLB Pops Open Coca-Cola Deal

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