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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Aug052010

New York Yankees, Mets Top The Chart As Baseball Keeps Swinging On The Radio

August 5, 2010: Baseball, like all other sports, continues to expand the ways in which it reaches and connects with fans and consumers, including TV, Internet and mobile devices. Sometimes lost in the commotion is the original connector: Radio.

With advertisers looking ahead to the MLB playoffs and World Series, media and marketing research firm Arbitron Inc. has released the first mid-season report of radio audience listening for baseball. The Mid-Season 2010 Arbitron Sports Report: PPM Radio Listening for Pro Baseball covers in-game, play-by-play estimates for the first half of the 2010 MLB season (April 4, to June 23, 2010). It covers 28 teams in 25 markets where the company's Portable People Meter service has been commercialized.

"As advertisers look to capitalize on this year's pennant race, professional baseball on the radio delivers large numbers of listeners for every game,"  Chris Meinhardt, sports manager for Columbia, Md.-based Arbitron, said in a statement. "Arbitron's Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team." These reports are made available to subscribing agencies, advertisers, stations and teams, according to Arbitron.

According to the report, the top 15 teams individually average more than 176,100 listeners per game in their home market. The New York Yankees top the list with an average of 441,000 listeners (ages 6 and up) per game on WCBS-AM, followed by crosstown rival New York Mets with an average of 368,500 listeners per game on WFAN-AM.

The top five also includes the Chicago Cubs (259,700 average on WGN-AM0, the Detroit Tigers (193.400 on WXYT-AM and FM) and the Los Angeles Angels of Anaheim (166.600 on KLAA-AM and KSPN-AM).

In the key demographic of male listeners ages 14-54, the Cincinnati Reds top the list with a 25 share on station WLW-AM, followed by the Detroit Tigers (21.3 share). St. Louis Cardinals (19.1 share on KTRS-AM), Minnesota Twins (17 share on KSTP-AM) and the Atlanta Braves (11.7 share on WCNN-AM and WNNX-FM).

Even with TV and Internet, every MLB team has a flagship radio station in 2010. Games are also heard nationally on ESPN Radio and Sirius XM Satellite.

"Those teams with play-by-play broadcasts have believed for years radio was an integral part of a fan's experience," said Meinhardt. "Now, thanks to the level of audience detail provided by the PPM ratings service we can see that passion and loyalty quantified."

The first MLB game broadcast on radio was the Pittsburgh Pirates playing host to the Philadelphia Phillies at Forbes Field on Aug. 5, 1921 (happy 89th anniversary). Such legendary baseball broadcasters as Red Barber, Mel Allen, Harry Caray, Russ Hodges, Ernie Harwell ad Vin Scully established themselves on radio. Bud Abbott and Lou Costello performed their classic baseball routine, "Who's On First" thousands of times on the radio before bringing it to the big screen in the movie, The Naughty Nineties.




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