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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug052010

New York Yankees, Mets Top The Chart As Baseball Keeps Swinging On The Radio

August 5, 2010: Baseball, like all other sports, continues to expand the ways in which it reaches and connects with fans and consumers, including TV, Internet and mobile devices. Sometimes lost in the commotion is the original connector: Radio.

With advertisers looking ahead to the MLB playoffs and World Series, media and marketing research firm Arbitron Inc. has released the first mid-season report of radio audience listening for baseball. The Mid-Season 2010 Arbitron Sports Report: PPM Radio Listening for Pro Baseball covers in-game, play-by-play estimates for the first half of the 2010 MLB season (April 4, to June 23, 2010). It covers 28 teams in 25 markets where the company's Portable People Meter service has been commercialized.

"As advertisers look to capitalize on this year's pennant race, professional baseball on the radio delivers large numbers of listeners for every game,"  Chris Meinhardt, sports manager for Columbia, Md.-based Arbitron, said in a statement. "Arbitron's Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team." These reports are made available to subscribing agencies, advertisers, stations and teams, according to Arbitron.

According to the report, the top 15 teams individually average more than 176,100 listeners per game in their home market. The New York Yankees top the list with an average of 441,000 listeners (ages 6 and up) per game on WCBS-AM, followed by crosstown rival New York Mets with an average of 368,500 listeners per game on WFAN-AM.

The top five also includes the Chicago Cubs (259,700 average on WGN-AM0, the Detroit Tigers (193.400 on WXYT-AM and FM) and the Los Angeles Angels of Anaheim (166.600 on KLAA-AM and KSPN-AM).

In the key demographic of male listeners ages 14-54, the Cincinnati Reds top the list with a 25 share on station WLW-AM, followed by the Detroit Tigers (21.3 share). St. Louis Cardinals (19.1 share on KTRS-AM), Minnesota Twins (17 share on KSTP-AM) and the Atlanta Braves (11.7 share on WCNN-AM and WNNX-FM).

Even with TV and Internet, every MLB team has a flagship radio station in 2010. Games are also heard nationally on ESPN Radio and Sirius XM Satellite.

"Those teams with play-by-play broadcasts have believed for years radio was an integral part of a fan's experience," said Meinhardt. "Now, thanks to the level of audience detail provided by the PPM ratings service we can see that passion and loyalty quantified."

The first MLB game broadcast on radio was the Pittsburgh Pirates playing host to the Philadelphia Phillies at Forbes Field on Aug. 5, 1921 (happy 89th anniversary). Such legendary baseball broadcasters as Red Barber, Mel Allen, Harry Caray, Russ Hodges, Ernie Harwell ad Vin Scully established themselves on radio. Bud Abbott and Lou Costello performed their classic baseball routine, "Who's On First" thousands of times on the radio before bringing it to the big screen in the movie, The Naughty Nineties.




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