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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan072016

MLB Strikes 'Historic' Multi-Year Deal To Bring Live-Stream Games To China

By Barry Janoff

January 7, 2016: In what was called an "historic" step intended to significantly increase its footprint in China, MLB has signed a multi-year deal with Le Sports, called the nation's leading Internet-based eco-sports company, to live-stream games for the first time throughout the China mainland, Hong Kong and Macau.

Financial terms of the three-year deal, unveiled Wednesday evening (Jan. 6) at the CES Show in Las Vegas, were not disclosed.

MLB commissioner Rob Manfred described the region as a "crucial frontier for the development of baseball."

Under terms of the agreement, which begins with the 2016 season, Le Sports will hold exclusive media rights in China to broadcast 125 MLB games per season, along with Mandarin-language MLB programming, through its internet platform, mobile applications and OTT Devices.

Le Sports will also have rights to rebroadcast those games through video on demand.

The media conference was attended by Manfred, MLB COO Tony Petitti; MLB svp-growth, strategy and international Chris Park; and Zhenjian Lei, Le Sports CEO.

"China is a crucial frontier for the development of baseball," said Manfrred. "Our new, prominent place on Le Sports platforms both reaffirms and expands our commitment to growing the game in China."

According to Manfred, "This historic partnership with Le Sports exemplifies Major League Baseball's diversified approach to serving international communities. We are delighted to showcase Major League games in Mandarin throughout the distinctive, ever-growing ecosystem of Le Sports devices and apps."

The 125-game lineup includes: four HD games per week during the regular season (96 games in total), 20 HD post-season games, the All-Star Game, Home Run Derby and all World Series games.

Le Sports said it would invest "significant marketing resources and leverage its unique digital device ecosystem to promote baseball."

In addition, Le Sports said it would establish an online community for 30 MLB clubs and become a central portal for Chinese baseball fans to "connect more deeply with their favorite teams, from supporting MLB live events to merchandise purchases."

"By working with MLB in China over the past three years on events, we saw just how appealing the league is to Chinese families, and how popular the games and MLB players have become to young sports fans in China," said Le Sports' Zhenjian Lei. "We are excited to expand and extend our partnership with MLB."

MLB has worked with Le Sports over the past two seasons to co-produce 250 episodes of MLB Perfect Pitch, a baseball reality show. Le Sports will continue as a co-producer and also will broadcast MLB Beijing University Baseball League and MLB Shanghai University Baseball League opening and final games and MLB Play Ball! Youth Program games.

MLB opened its office in China in 2007 and since then has launched MLB Development Centers in Wuxi, Changzhou and Nanjing.

The MLB Play Ball! Program covers nearly 100 elementary schools in five cities in China.

"Our new, prominent place on Le Sports platforms both reaffirms and expands our commitment to growing the game in China."

MLB currently works with eight local broadcasters to live-broadcast MLB Jewel Events (Opening Series, All-Star Game, Home Run Derby, World Series).

"Over the last decade, MLB has worked steadily to lay a lasting foundation for baseball in China," said Petitti. "We have made remarkable progress developing uniquely Chinese baseball content, enriching the curricula of local schools, and mentoring the first generation of top-flight homegrown players. This partnership is an encouraging inflection point in the story of MLB China. Le Sports is an invaluable media platform for global sports brands and will enhance all aspects of our presence in China."

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