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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Le Sports (1)

Thursday
Jan072016

MLB Strikes 'Historic' Multi-Year Deal To Bring Live-Stream Games To China

By Barry Janoff

January 7, 2016: In what was called an "historic" step intended to significantly increase its footprint in China, MLB has signed a multi-year deal with Le Sports, called the nation's leading Internet-based eco-sports company, to live-stream games for the first time throughout the China mainland, Hong Kong and Macau.

Financial terms of the three-year deal, unveiled Wednesday evening (Jan. 6) at the CES Show in Las Vegas, were not disclosed.

MLB commissioner Rob Manfred described the region as a "crucial frontier for the development of baseball."

Under terms of the agreement, which begins with the 2016 season, Le Sports will hold exclusive media rights in China to broadcast 125 MLB games per season, along with Mandarin-language MLB programming, through its internet platform, mobile applications and OTT Devices.

Le Sports will also have rights to rebroadcast those games through video on demand.

The media conference was attended by Manfred, MLB COO Tony Petitti; MLB svp-growth, strategy and international Chris Park; and Zhenjian Lei, Le Sports CEO.

"China is a crucial frontier for the development of baseball," said Manfrred. "Our new, prominent place on Le Sports platforms both reaffirms and expands our commitment to growing the game in China."

According to Manfred, "This historic partnership with Le Sports exemplifies Major League Baseball's diversified approach to serving international communities. We are delighted to showcase Major League games in Mandarin throughout the distinctive, ever-growing ecosystem of Le Sports devices and apps."

The 125-game lineup includes: four HD games per week during the regular season (96 games in total), 20 HD post-season games, the All-Star Game, Home Run Derby and all World Series games.

Le Sports said it would invest "significant marketing resources and leverage its unique digital device ecosystem to promote baseball."

In addition, Le Sports said it would establish an online community for 30 MLB clubs and become a central portal for Chinese baseball fans to "connect more deeply with their favorite teams, from supporting MLB live events to merchandise purchases."

"By working with MLB in China over the past three years on events, we saw just how appealing the league is to Chinese families, and how popular the games and MLB players have become to young sports fans in China," said Le Sports' Zhenjian Lei. "We are excited to expand and extend our partnership with MLB."

MLB has worked with Le Sports over the past two seasons to co-produce 250 episodes of MLB Perfect Pitch, a baseball reality show. Le Sports will continue as a co-producer and also will broadcast MLB Beijing University Baseball League and MLB Shanghai University Baseball League opening and final games and MLB Play Ball! Youth Program games.

MLB opened its office in China in 2007 and since then has launched MLB Development Centers in Wuxi, Changzhou and Nanjing.

The MLB Play Ball! Program covers nearly 100 elementary schools in five cities in China.

"Our new, prominent place on Le Sports platforms both reaffirms and expands our commitment to growing the game in China."

MLB currently works with eight local broadcasters to live-broadcast MLB Jewel Events (Opening Series, All-Star Game, Home Run Derby, World Series).

"Over the last decade, MLB has worked steadily to lay a lasting foundation for baseball in China," said Petitti. "We have made remarkable progress developing uniquely Chinese baseball content, enriching the curricula of local schools, and mentoring the first generation of top-flight homegrown players. This partnership is an encouraging inflection point in the story of MLB China. Le Sports is an invaluable media platform for global sports brands and will enhance all aspects of our presence in China."

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