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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar312017

Another Cubs Win: MLB Replaces NFL As No. 1 In Brand Keys Fan Loyalty Index

By Barry Janoff

(Originally Published in MediaPost)

March 31, 2017: The Chicago Cubs waited 108 years between World Series championships.

MLB had to wait ten years to again be ranked No. 1 among the four major U.S. sports in the Brand Keys Sports Fan Loyalty Index.

According to the 25th annual survey conducted by Brand Keys, MLB has been rated No. 1 in fan loyalty for the first time in a decade, replacing the NFL, which has perennially been the Brand Keys loyalty leader.

In fact, the NFL dropped to No. 3, with the NBA moving up to second. The NHL was No. 4.

"To be honest, we didn’t expect to see baseball move from No. 2 to No. 1 and football at No. 3," Robert Passikoff, founder and president for New York-based Brand Keys. "We had indications it might happen, but we certainly were surprised."

Passikoff said the Cubs’ World Series win was a motivating factor in MLB’s rise, just as the NFL’s current status of franchise relocation was a big factor in the league’s fall. The Cubs are even featured in MLB's new umbrella marketing campaign, "This Season On Baseball" (pictured below).

"Cubs fans can now say, 'All that time I put into supporting my team, and they win the World Series! Isn’t that the greatest thing ever!' Baseball as a whole has been fostering that attitude,” said Passikoff.

"But in football, the fact that they moved two franchises (St. Louis and San Diego to Los Angeles) and talked about moving Oakland (to Las Vegas, which was approved by the NFL after the Brand Keys survey was conducted), fans see the NFL treating franchises as if they were Monopoly pieces. That has a big impact on people."

Cubs power carried through when Brand Keys compiled a list of the MLB teams with the most loyal fan base.

The Cubs were No. 1 (up from No. 6 last season), follwed by the Washngton Nationals, Los Angeles Dodgers, Boston Red Sox and San Francisco Giants.

At the bottom of the list: the Minnesota Twins were No. 26, the Milwaukee Brewers No. 27, trailed by the Colorado Rockies, San Diego Padres and Arizona Diamondback at No. 30.

Brand Keys has four "loyalty driver" categories it uses when gathering information. The percentages next to each loyalty driver indicates the impact each has when Brand Keys compiles its fan loyalty and league engagement factors:

History and Tradition (30% of total impact): “Are the game and the league part of fans’ and community rituals, institutions, and ‘tribal’ beliefs?"

Fan Bonding (29%): "Are players particularly respected and admired?"

Pure Entertainment (21%):  "Win-loss ratios for sure, but more importantly, how entertaining is their play? Is it a consistent experience year-to-year?"

Authenticity (20%): "How well they play as a team. Do they seem unified? Does it involve both skill and strategy?"

Although Passikoff admits that his findings are open to interpretation, he believes that the Brand Keys Sports Fan Loyalty Index, conducted among 17,852 people, is a true reflection of the current sports landscape.

"Fan loyalty ratings never lie," said Passikoff. "They’re a leading indicator of behavior and profitability, and should be a key statistic professional sports teams should track because it always tells us what fans are going to do. And what they’re going to watch."

According to Passikoff, Brand Keys’ Sports Fan Loyalty Index was "designed to help professional sports team management identify precise fan loyalty rankings with insights that enable leagues to identify areas — particularly emotional ones — that could use some strategic brand coaching.

"Because besides win-loss ratios, there are other powerful and emotionally-based loyalty drivers that need to be taken into account when it comes to fans," he said.

Among other factors, Passikoff pointed to recent TV ratings as more evidence of Brand Keys’ findings.

Thanks to the Cubs and Cleveland Indians (who have not won a World Series since 1948), TV ratings for the 2016 World Series were the highest since 2004, when the Boston Red Sox won their first World Series since 1918, according to World Series broadcast network Fox.

Meanwhile, NBA’s viewership has increased from last season on all four networks: ABC up 9%, ESPN up 10%, TNT up 1% and NBA TV games up 19%, according to Passikoff.

"Cubs fans can say, 'All that time I put into supporting them and they win the World Series! That's the greatest thing ever!' Baseball has been fostering that attitude."

Concurrently, NFL ratings were down last season, with even the Super Bowl falling short of setting a new ratings record.

"Which is troublesome because live events are supposed to be the last bastion of defense against the Internet," said Passikoff. "The NFL can say what they want, but (TV numbers were) down before the election and they were down in the playoffs (after the election).

"All sports fans have an ideal league in mind," said Passikoff. "The league that better meets fans’ very high expectations for game features and values that drive loyalty always sees increased TV game viewership and purchases of licensed merchandise."

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