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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan212018

MLB Will Take Its Supercuts At The Plate This Season With New Hair-Care Partner

By Barry Janoff

January 19, 2018: Bryce Harper, Justin Turner, Noah Syndergaard and other MLB players with impressive heads of hair, pay attention.

MLB, which ended the 2017 season with a slew of marketing deals, picks up right where it left off, signing its first new deal of the season, Supercuts haircutting brand, to a category-exclusive multi-year deal.

Beginning with Spring Training, Supercuts becomes MLB’s “official hair salon” and “official hair stylists.”

Financial terms of the alliance were not shared.

Under the alliance, Supercuts has the exclusive category rights to promote around pre-season, regular season and post-season games, including such jewel events as the All-Star Game presented by MasterCard and the World Series.

Supercuts, a division of Regis Corp., said it would support the deal with advertising “implemented throughout MLB’s core marketing platforms including broadcast, digital, mobile and social.”

The deal will also be promoted in more than 2,600 locations nationwide.

Supercuts did not indicate whether MLB players would be included in marketing.

 “We are pleased to welcome Supercuts and the Regis Corporation into the baseball family,” Noah Garden, evp-commerce for MLB, said in a statement. “After a memorable 2017 season, 2018 is poised to be another thrilling year of baseball and we’re glad that Supercuts is joining us to be a part of the excitement.”

Among the deals MLB signed last season were Coca-Cola (replacing Pepsi as the league’s official category partner), Nathan’s Famous, Old Dominion Freight Line, W.B. Mason, Camping World and YouTube TV.

MLB, in fact, hit a record one-season mark, with sponsorship deals totaling a record $892 million in 2017, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013, according to research and consulting firm ESP Properties, Chicago.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016, per ESP.

According to Hugh Sawyer, president and CEO for Regis Corp., “We are delighted to establish this exclusive, multi-year partnership with Major League Baseball. We anticipate that our new relationship with MLB will be a highly effective platform for Supercuts' well-known national brand to support the growth of our local market Supercuts franchised and company-owned salons across North America.”

Sawyer said that the Supercuts brand would be “integrated throughout MLB’s highly successful and connected ecosystem of millions of fans on MLB Network, MLB.com, social media and the leading sports television networks.

“Given the quality and breadth of MLB, we believe this will be a home run for our Supercuts salons, stylists and guests,”  said Sawyer.

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