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NEWS REAL

• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan212018

MLB Will Take Its Supercuts At The Plate This Season With New Hair-Care Partner

By Barry Janoff

January 19, 2018: Bryce Harper, Justin Turner, Noah Syndergaard and other MLB players with impressive heads of hair, pay attention.

MLB, which ended the 2017 season with a slew of marketing deals, picks up right where it left off, signing its first new deal of the season, Supercuts haircutting brand, to a category-exclusive multi-year deal.

Beginning with Spring Training, Supercuts becomes MLB’s “official hair salon” and “official hair stylists.”

Financial terms of the alliance were not shared.

Under the alliance, Supercuts has the exclusive category rights to promote around pre-season, regular season and post-season games, including such jewel events as the All-Star Game presented by MasterCard and the World Series.

Supercuts, a division of Regis Corp., said it would support the deal with advertising “implemented throughout MLB’s core marketing platforms including broadcast, digital, mobile and social.”

The deal will also be promoted in more than 2,600 locations nationwide.

Supercuts did not indicate whether MLB players would be included in marketing.

 “We are pleased to welcome Supercuts and the Regis Corporation into the baseball family,” Noah Garden, evp-commerce for MLB, said in a statement. “After a memorable 2017 season, 2018 is poised to be another thrilling year of baseball and we’re glad that Supercuts is joining us to be a part of the excitement.”

Among the deals MLB signed last season were Coca-Cola (replacing Pepsi as the league’s official category partner), Nathan’s Famous, Old Dominion Freight Line, W.B. Mason, Camping World and YouTube TV.

MLB, in fact, hit a record one-season mark, with sponsorship deals totaling a record $892 million in 2017, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013, according to research and consulting firm ESP Properties, Chicago.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016, per ESP.

According to Hugh Sawyer, president and CEO for Regis Corp., “We are delighted to establish this exclusive, multi-year partnership with Major League Baseball. We anticipate that our new relationship with MLB will be a highly effective platform for Supercuts' well-known national brand to support the growth of our local market Supercuts franchised and company-owned salons across North America.”

Sawyer said that the Supercuts brand would be “integrated throughout MLB’s highly successful and connected ecosystem of millions of fans on MLB Network, MLB.com, social media and the leading sports television networks.

“Given the quality and breadth of MLB, we believe this will be a home run for our Supercuts salons, stylists and guests,”  said Sawyer.

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