Top
NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar102014

MLB, Target Join For Marketing Lessons, All-Star Game Support For Teachers

By Barry Janoff

March 10, 2014: In an effort to take full advantage a unique marketing and promotional event during the 2014 baseball season — the All-Star Game and related festivities in Target Field in Minneapolis — Target Corp. has signed a deal to become an official sponsor of MLB.

Financial terms were not disclosed.

Marketing will be anchored by the "All-Star Teachers Program," in conduction with MLB and People magazine, which will encourage people to nominate an outstanding K-12 teacher from their community. (Details here.)

The activation initially includes MLB players Carlos Beltran of the New York Yankees and Adrian Gonzalez of the Los Angeles Dodgers, with more players to be added during the course of the season. To spread the word, Target said it would host events in MLB communities, such as School Library Makeovers,

Support includes POP, Internet and such social media destinations as Facebook and Twitter.

In addition, Target will expand its inventory in MLB and All-Star Game merchandise in its stores and on Target.com throughout the spring and summer.

MLB All-Star Week in Target Field, home of the Minnesota Twins, includes Taco Bell All-Star Sunday (July 13), Gatorade All-Star Workout Day and the Home Run Derby (on July 14) and the 85th MLB All-Star Game (July 15).

The T-Mobile All‑Star FanFest will be held in the Minneapolis Convention Center (July 11-15).

“With Target’s dedication to education, it is a welcome addition to our outstanding relationship with People in showcasing everyday All-Stars in our community.”

“Major League Baseball’s wide-reaching partnership with Target will focus on the importance of education and teachers during a season where the All-Star Game will fittingly be hosted at Target Field,” Tim Brosnan, evp-business for MLB, said in a statement. “With Target’s dedication to education, it is a welcome addition to our outstanding relationship with People in showcasing everyday All-Stars in our community.”

Target has set up a dedicated Web site to share information and provides updates. (Details here.)

Visitors to the All-Star Teaches Web site can nominate their favorite educators now through May 6. Target, MLB and People will select 90 finalists, three teachers per MLB club. People can then vote from June 5-29. The 30 winning “All-Star Teachers” – one representing each MLB club – will be unveiled on July 9, with a special tribute during the All-Star Game on July 15.

"Target is honored to partner with Major League Baseball in celebrating great teachers nationwide," Laysha Ward, president, Community Relations for Target., said in a statement "Teachers are essential to helping kids reach their full potential and keeping them on the path to high school graduation. This partnership helps bring to life Target’s commitment to give $1 billion to education by the end of 2015."

The Carlos Beltran Baseball Academy, was established in 2009 to help Puerto Rican students "develop their athletic skills while also focusing on their education." The Adrian and Betsy Gonzalez Foundation "focuses on athletics, education and health to help children learn and grow."

The alliance with MLB comes shortly after Target disclosed that a data breach late last year impacted 40 million credit and debit card accounts and that hackers accessed personal information from upward of 70 million of its customers. Beth Jacob, Target's CIO, recently resigned in wake of the events.

Back to Home Page