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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr112017

Led By Yankees, Dodgers, Red Sox, Cubs, MLB Teams Average Record $1.5B In Value

By Barry Janoff

April 11, 2017: Stating that "long gone are the days when MLB was replete with teams bleeding cash," a new report reveals that the average value of MLB’s 30 teams has topped a record $1.53 billion, driven by "new local television deals that are increasing at roughly a two-fold rate, as well as surge in profitability."

MLB was led by the New York Yankees, valued at $3.7 billion (up 9% versus 2016), a spot the franchise has now had for 20 consecutive seasons, according to the 20th annual Baseball Team Values from Forbes.

The Top Five also includes the Los Angeles Dodgers ($2.75 billion, up 10%), Boston Red Sox ($2.7 billion, up 17%), World Series champion Chicago Cubs ($2.67 billion, up 22%) and the San Francisco Giants ($2.65 billion, up 18%).

The Top Ten also includes the New York Mets ($2 billion, up 21%), St. Louis Cardinals ($1.8 billion) up 12%), Los Angeles Angels ($1.75 billion, up 31%), Philadelphia Phillies ($1.65 billion, up 34%) and the Washington Nationals ($1.6 billion, up 23%).

The Toronto Blue Jays (No. 16) moved up six spots from last year, with a valuation of $1.3 billion, a 44% increase from 2016.

At the low end were seven franchises Forbes valued below $1 billion, including the AL champion Cleveland Indians ($920 million), Cincinnati Reds ($915 million), Oakland A's ($880 million) and the Tampa Bay Rays ($825 million).

It certainly pays to have Theo Epstein as a GM/president — the Red Sox (2002-2011) and Cubs (2012-present) are both among the Top 4 MLB teams in value. Just as it pays to win the World Series, with only the Kansas City Royals not among the Top 10 highest valued teams to have won a championship since 2006.

The MLB average value of teams was second behind the NFL ($2.39 billion) but ahead of the top 20 teams worldwide in soccer ($1.49 billion), the NBA ($1.36 billion) and the NHL ($517 million).

MLB’s rise in value was also reflected in the 2017 Fan Loyalty Index from Brand Keys, NY, which showed that MLB for the first time in a decade passed the NFL as No. 1 among fans

According to Forbes, "Values were driven higher by new local television deals that are increasing at roughly a two-fold rate, as well as surge in profitability."
 
"During the past (few) years, the average MLB team has increased in value at an 11.5% rate unlike, say, 15 years ago when as many as a third of the teams were losing money on an operating basis," Mike Ozanian, assistant managing editor for Forbes, said in a statement. "There are a few teams losing money today, which is a big reason why values have increased."

In 2016, MLB’s 30 teams posted a record average operating income of $34 million, 52% more than the 2015 season, which was the previous record.

The Dodgers had the highest Opening Day payroll this season at $225.6 million, according to Forbes.

They were followed by the Detroit Tigers ($199.98 million), the Yankees ($195.3 million), Giants ($181.5 million), Red Sox ($178.8 million) and the Cubs ($176.8 million).

At the other end of the roster, the five teams with the lowest Opening Day payrolls were the Pittsburgh Pirates ($91.5 million), Oakland A’s ($81.7 million), Tampa Bay Rays ($71.4 million), San Diego Padres ($61.4 million) and the Milwaukee Brewers ($60.8 million).

The average MLB Opening Day payroll was $135.5 million, according to Forbes.

Adding to MLB’s profit status, Major League Baseball Advanced Media, equally owned by each of MLB’s 30 teams, is worth approximately $15.5 billion, which includes its BAMTech division, valued at some $3.5 billion.

Baseball’s stakes in BAMTech and MLBAM could contribute between $400 million-$500 million in value to each of baseball’s 30 teams, per Forbes.

MLB Team Values
1.  New York Yankees $3.7B
2.  Los Angeles Dodgers $2.75B
3.  Boston Red Sox $2.7B
4.  Chicago Cubs $2.68B
5. San Francisco Giants $2.65B
6.  New York Mets $2B
7.  St. Louis Cardinals $1.8B
8. Los Angeles Angels $1.75B
9. Philadelphia Phillies $1.65B
10. Washington Nationals  $1.6B
11. Texas Rangers $1.55B
12. Atlanta Braves $1.5B
13. Houston Astros $1.45B
14. Seattle Mariners $1.4B
15. Chicago White Sox $1.35B
16. Toronto Blue Jays $1.3B
17. Pittsburgh Pirates $1.25B
18. Detroit Tigers $1.2B
19. Baltimore Orioles $1.18B
20. Arizona Diamondbacks $1.15B
21. San Diego Padres $1.13B
22. Minnesota Twins $1.03B
23. Colorado Rockies $1B
24. Kansas City Royals $950M
25. Miami Marlins $940M
26. Milwaukee Brewers $925M
27. Cleveland Indians $920M
28. Cincinnati Reds $915M
29. Oakland A’s $880M
30. Tampa Bay Rays $825M
SOURCE: FORBES

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