Top
NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Mar272017

MLB Unveils ‘This Season On Baseball’ As 2017 Umbrella Marketing Campaign

By Barry Janoff

March 27, 2017: Major League Baseball is known as "The Show," which fits perfectly with its 2017 multi-platform campaign, "This Season On Baseball."

With the new season days away, MLB has unveiled what it called an advertising campaign designed to showcase the excitement and perpetual drama that the game of baseball fosters during an emotional season.

The intro 60-second anthem spot, narrated by actor Walton Goggins as if describing an on-going reality TV show, talks about upcoming storylines and features cameos from such players as Mike Trout, Clayton Kershaw, Giancarlo Stanton, Mookie Betts, Edwin Encarnacion, Anthony Rizzo, Kris Bryant, Ben Zobrist, Kyle Schwarber and Addison Russell, as well as Cleveland Indians manager Terry Francona.

MLB said that as the season progresses, new "This Season On Baseball" promos woull be “created to reflect the milestones, match-ups and unpredictable drama that’s happening in the game.”

Support will include Internet, social media, in-stadium activation and other platforms.

Lead agency is Anomaly, MLB’s creative agency.

The lead spot will break during national broadcasts on ESPN, MLB Network, TBS, Fox Sports and FS1. This and subsequent ads will also run on MLB.com and related digital/social platforms.

"The excitement that the young talent emerging across Major League Baseball brings to the game is really being felt right now,” Tony Petitti, COO for MLB, said in a statement.

"MLB is must-see entertainment with new heroes, stars and stories developing every day and this new creative campaign captures the energy by getting fans excited to watch it all unfold while showcasing our top players and rising stars," said Petitt.

MLB said the material shot was used for variations of the overall "anthem" spot, that previews the league’s top stories going into 2017, as well as breakout ads that focus in on elements like the current crop of talented young shortstops in the game and the pitchers poised to battle for this year’s Cy Young.

It features the track "I Had a Woman" by artist/producer Wax Tailor.

"This season on Baseball, Mike Trout heads to work. Clayton’s mad, and he’s throwing like it,” says Goggins (The Shield, Justified, The Hateful Eight) in voiceover duties on the umbrella anthem spot. "Giancarlo doesn’t care — he’s busy contemplating a 600 foot home run.

"Mookie Betts — the man with the city of Boston resting on his shoulders. Over in Cleveland, Edwin’s got big plans. And the Boys from Queens are back together (New York Mets pitchers Steven Matz, Jacob deGrom, Noah Syndergaard and Matt Harvey). And hungry. This season, Cy Young is up for grabs. José (Altuve) is eyeing .400.

"And Bryce Harper is having visions of cold October ball. These boys (the Chicago Cubs) know the feeling. And everyone else is chasing after it. isn’t that right, Terry. That’s 'This Season on Baseball.'"

MLB plans to break out 15- and 30-second spots from the original 60-second version.

Back to Home Page