Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar272017

MLB Unveils ‘This Season On Baseball’ As 2017 Umbrella Marketing Campaign

By Barry Janoff

March 27, 2017: Major League Baseball is known as "The Show," which fits perfectly with its 2017 multi-platform campaign, "This Season On Baseball."

With the new season days away, MLB has unveiled what it called an advertising campaign designed to showcase the excitement and perpetual drama that the game of baseball fosters during an emotional season.

The intro 60-second anthem spot, narrated by actor Walton Goggins as if describing an on-going reality TV show, talks about upcoming storylines and features cameos from such players as Mike Trout, Clayton Kershaw, Giancarlo Stanton, Mookie Betts, Edwin Encarnacion, Anthony Rizzo, Kris Bryant, Ben Zobrist, Kyle Schwarber and Addison Russell, as well as Cleveland Indians manager Terry Francona.

MLB said that as the season progresses, new "This Season On Baseball" promos woull be “created to reflect the milestones, match-ups and unpredictable drama that’s happening in the game.”

Support will include Internet, social media, in-stadium activation and other platforms.

Lead agency is Anomaly, MLB’s creative agency.

The lead spot will break during national broadcasts on ESPN, MLB Network, TBS, Fox Sports and FS1. This and subsequent ads will also run on MLB.com and related digital/social platforms.

"The excitement that the young talent emerging across Major League Baseball brings to the game is really being felt right now,” Tony Petitti, COO for MLB, said in a statement.

"MLB is must-see entertainment with new heroes, stars and stories developing every day and this new creative campaign captures the energy by getting fans excited to watch it all unfold while showcasing our top players and rising stars," said Petitt.

MLB said the material shot was used for variations of the overall "anthem" spot, that previews the league’s top stories going into 2017, as well as breakout ads that focus in on elements like the current crop of talented young shortstops in the game and the pitchers poised to battle for this year’s Cy Young.

It features the track "I Had a Woman" by artist/producer Wax Tailor.

"This season on Baseball, Mike Trout heads to work. Clayton’s mad, and he’s throwing like it,” says Goggins (The Shield, Justified, The Hateful Eight) in voiceover duties on the umbrella anthem spot. "Giancarlo doesn’t care — he’s busy contemplating a 600 foot home run.

"Mookie Betts — the man with the city of Boston resting on his shoulders. Over in Cleveland, Edwin’s got big plans. And the Boys from Queens are back together (New York Mets pitchers Steven Matz, Jacob deGrom, Noah Syndergaard and Matt Harvey). And hungry. This season, Cy Young is up for grabs. José (Altuve) is eyeing .400.

"And Bryce Harper is having visions of cold October ball. These boys (the Chicago Cubs) know the feeling. And everyone else is chasing after it. isn’t that right, Terry. That’s 'This Season on Baseball.'"

MLB plans to break out 15- and 30-second spots from the original 60-second version.

Back to Home Page