Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr062017

MLB Hits The Road With Old Dominion Freight In New Partnership Category

By Barry Janoff

(Originally Published in MediaPost)

April 6, 2017: For an organization whose executives and players are on the move as much as MLB, you would think having an official freight carrier would be a natural.

Not so, until now, as MLB signed a deal today naming Old Dominion Freight Line the "official freight carrier for Major League Baseball."

The category is a league-wide first for the league, according to an MLB spokesperson.

However, the Thomasville, NC- headquartered firm does have official partnerships with seven MLB teams.

Financial details of the alliance were not released.

Old Dominion Freight Line said the new MLB partnership with MLB would "generate greater awareness and comprehension of the Old Dominion brand, drive revenue and provide engagement opportunities for all Old Dominion employees."

Among its activation, Old Dominion Freight Line plans to introduce a fleet of some 30,000 trailers with "MLB branding and baseball imagery."

The company said it would also support the MLB pact with multi-platform marketing, including ads and promos across MLB Network, MLB Advanced Media’s digital properties including MLB.com and via MLB’s official accounts on a variety of social media platforms.

In addition, Old Dominion said it would have presence at MLB jewel events such as the All-Star Game in July and during the playoffs and World Series.

The alliance’s official coming-out party is expected to take place in Chicago on April 10 when the World Series champion Cubs host the Los Angeles Dodgers in a nationally televised night game on ESPN.

Old Dominion Freight Line said there would be "a special video celebrating the World Series Trophy and the new MLB partnership," likely with the Commissioner’s Trophy being delivered to the ballpark in an Old Dominion MLB-branded freight van.

OD is considered a premium less-than-truckload (LTL) carrier, meaning it transports items of 150 lbs. or less.

"Old Dominion is excited to partner with Major League Baseball, an organization that consistently shares similar values," David Carter, vp-marketing communications for Old Dominiond, said in a statement. "Baseball is America’s pastime with a rich history of growth, entertainment, and providing a deep connection with its fans.

"Greater awareness and comprehension of the Old Dominion brand, drive revenue and provide engagement opportunities for Old Dominion employees."

"Old Dominion has grown exponentially in its 83-year history from a family run business to the leading LTL carrier in the country. Both organizations value hard work, exceptionalism and performance," said Carter.

Old Dominion MLB club partnerships include the Boston Red Sox, Chicago Cubs, Chicago White Sox, Kansas City Royals, Los Angeles Angels, New York Mets and Texas Rangers.

According to Noah Garden, eva-business for MLB, "Old Dominion is an American success story with a strong reputation built on reliability and keeping promises. We are excited that Old Dominion is expanding its commitment to baseball and showcasing the partnership across a massive fleet of trailers around the country."

This marks MLB’s third new deal over the past week, including the league’s first official hot dog, Nathan’s Famous; and unveiling Coca-Cola as MLB’s official soft drink, replacing Pepsi.

MLB Pops Open Coca-Cola Deal, Leaves Pepsi Flat

Let's Be Frank: Nathan’s Famous Now Official With MLB

Back to Home Page