Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

United: USA 'Superheroes' Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr062017

MLB Hits The Road With Old Dominion Freight In New Partnership Category

By Barry Janoff

(Originally Published in MediaPost)

April 6, 2017: For an organization whose executives and players are on the move as much as MLB, you would think having an official freight carrier would be a natural.

Not so, until now, as MLB signed a deal today naming Old Dominion Freight Line the "official freight carrier for Major League Baseball."

The category is a league-wide first for the league, according to an MLB spokesperson.

However, the Thomasville, NC- headquartered firm does have official partnerships with seven MLB teams.

Financial details of the alliance were not released.

Old Dominion Freight Line said the new MLB partnership with MLB would "generate greater awareness and comprehension of the Old Dominion brand, drive revenue and provide engagement opportunities for all Old Dominion employees."

Among its activation, Old Dominion Freight Line plans to introduce a fleet of some 30,000 trailers with "MLB branding and baseball imagery."

The company said it would also support the MLB pact with multi-platform marketing, including ads and promos across MLB Network, MLB Advanced Media’s digital properties including MLB.com and via MLB’s official accounts on a variety of social media platforms.

In addition, Old Dominion said it would have presence at MLB jewel events such as the All-Star Game in July and during the playoffs and World Series.

The alliance’s official coming-out party is expected to take place in Chicago on April 10 when the World Series champion Cubs host the Los Angeles Dodgers in a nationally televised night game on ESPN.

Old Dominion Freight Line said there would be "a special video celebrating the World Series Trophy and the new MLB partnership," likely with the Commissioner’s Trophy being delivered to the ballpark in an Old Dominion MLB-branded freight van.

OD is considered a premium less-than-truckload (LTL) carrier, meaning it transports items of 150 lbs. or less.

"Old Dominion is excited to partner with Major League Baseball, an organization that consistently shares similar values," David Carter, vp-marketing communications for Old Dominiond, said in a statement. "Baseball is America’s pastime with a rich history of growth, entertainment, and providing a deep connection with its fans.

"Greater awareness and comprehension of the Old Dominion brand, drive revenue and provide engagement opportunities for Old Dominion employees."

"Old Dominion has grown exponentially in its 83-year history from a family run business to the leading LTL carrier in the country. Both organizations value hard work, exceptionalism and performance," said Carter.

Old Dominion MLB club partnerships include the Boston Red Sox, Chicago Cubs, Chicago White Sox, Kansas City Royals, Los Angeles Angels, New York Mets and Texas Rangers.

According to Noah Garden, eva-business for MLB, "Old Dominion is an American success story with a strong reputation built on reliability and keeping promises. We are excited that Old Dominion is expanding its commitment to baseball and showcasing the partnership across a massive fleet of trailers around the country."

This marks MLB’s third new deal over the past week, including the league’s first official hot dog, Nathan’s Famous; and unveiling Coca-Cola as MLB’s official soft drink, replacing Pepsi.

MLB Pops Open Coca-Cola Deal, Leaves Pepsi Flat

Let's Be Frank: Nathan’s Famous Now Official With MLB

Back to Home Page