Worn By LeBron, Gronk, DJ Khaled, Bieber: MLB Slides Into Sandals Deal With ISlide
Thursday, April 4, 2019 at 10:01AM
NYSportsJournalism.com in ISlide, MLB, MLB, merchandise, sports marketing

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April 3, 2019:
In an effort to walk the walk when it comes to bringing new merchandise to fans, MLB has signed a three-year licensing agreement with ISlide, which designs and creates customizable slide sandals.

The agreement grants ISlide, which the company is calling “one of the biggest licenses in its history,” the rights to use all 30 teams’ logos and marks on their footwear products.

Financial terms were not shared.

ISlide is launching the alliance with more than 150 custom MLB designs, available on its Web site, Fanatics and in select in-venue team shops across MLB ballparks.

“Baseball makes so much sense for our brand and our customers,” Justin Kittredge, who founded the company in 2013 and is also CEO for ISlide, said via the Boston-based company.

“This has been a long-term goal of ours, and our whole team is excited for this launch.”

Marketing kicks off with a promotional spot, with the tag “Stand In What You Stand For.”

Support includes digital and social media.

ISlide also has deals that include the NBA, Nascar, a college collection with more than 30 schools and universities and Def Jam Records.

Athletes and celebs pictured on the Web site wearing ISlides include LeBron James, Stephen Curry, Russell Westbrook, Kobe Bryant, Antonio Brown, Rob Gronkowski, Dwayne Wade, Conor McGregor, Ice Cube, DJ Khaled, Justin Bieber and Drake.

In anticipation of D-Wade's final regular-season NBA games, the Miami Heat have released an exclusive "Legacy Collection," which includes a pair of custom-designed Legacy ISlides.

The initial product includes two limited-edition” designs, Tonal-Pop and Stripes, available only through May 3.

Other limited-edition designs will be released throughout the 2019 MLB season.

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