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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Aug072018

Hit Parade: MLB Plans To Rock ā€™nā€™ Roll During '19 All-Star Game In Cleveland

By Barry Janoff

August 7, 2018: In a nod to the Rock & Roll Hall of Fame in Cleveland, MLB has unveiled the logo for the 2019 All-Star Game presented by MasterCard and related merchandise that features an electric guitar as its main image.

The logo and merchandise were unveiled during a media conference today in Progressive Field, home to the Indians and the All-Star Game, scheduled for July 9, 2019.

That would be the sixth time Cleveland has hosted the event and the second All-Star game in Progressive Field, with the last game hosted there in 1997.

Progressive Field, which will celebrate its 25th anniversary next year, recently underwent upward of $600 million in renovations, according to industry analysts, including a new score board, seating and sound system, which helped MLB make its decision last month.

“On behalf of MLB commissioner (Rob) Manfred and everyone at Major League Baseball, we are really excited to bring the 90th All-Star Game to Cleveland and this iconic ball park,” said MLB deputy commissioner Tony Petitti during the media event,

“You can see from the logo what we are trying to do. We’ve already has meetings with the Rock & Roll Hall of Fame about trying to integrate music. We try to do something iconic in each market, so music is what you can expect to hear and see.”

“Ready to rock with CLE? You know we are,” the Rock & Roll Hall of Fame posted to its Twitter account.

All-Star Game merchandise, including headwear, T-shirts and novelty items, are now officially for sale in Progressive Field retail stands and at MLB's online shop.

In 1997, current Indians first base coach and then Indians catcher Sandy Alomar Jr. hit a game-winning homer in Progressive Field and was named the game's MVP.

MLB and the Indians are eying the same type of excitement.

“If you go to the World Series, you and your staff get to be part of the game,” said Indians manager Terry Francona, who led the team into the 2016 World Series, won by the Chicago Cubs in seven games. “That would be really extra special for us personally. But the biggest thing is what it will do for the city of Cleveland.”

Petitti said that when MLB selects an All-Star Game host city, “it is about rotation, and it has been more than 20 years (for Cleveland). The Indians really stepped up and showed a lot of enthusiasm.

“When we bring an All-Star Game to a city it’s not just about what happens in the ball park, it’s about when happens throughout the city for five or six days.

According to Petitti, “The commissioner has given us a mandate about making each game bigger than the prior one. Washington (site of the 2018 All-Star Game last month) was pretty spectacular. I promise that  we can deliver the biggest and best All-Star Game to the city of Cleveland.”

The 2020 MLB All-Star Game presented by MasterCard is scheduled to be played at Dodger Stadium on July 14.

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