Lou Koskovolis, whose resume includes Six Flags Entertainment and ESPN/ABC, becomes the new svp-corporate marketing and sales for MLB. MORE

Minor League Baseball teams continue to think out of the batter's box when it comes to promotions and giveaway items. MORE

Even with HD and 3-D TV, the Internet and mobile communications, baseball is still a hit on the radio nearly 80 years after the first MLB broadcast. MORE

MLB extends its alliance with Stand Up To Cancer with a campaign offering fans the opportunity to personalize virtual elements of the favorite stadiums. MORE

Marketing, sponsorships and other deals from the All-Star Game and events in Anaheim, Calif. MORE

Pepsi seeks to drive home its Refresh Project message with expanded MLB marketing, player activation. MORE

Baseball signs a deal giving Sears' brand Craftsman Tools licensing rights to the MLB and all 30 club logos. MORE

Kraft teams with Minor League Baseball for a marketing effort in which 'singles' are the ticket to victory. MORE

Baseball takes a pregnant pause for moms, goes for casual style with Tommy-B. MORE

Bridgestone Americas Tire Operation signs multi-year pact designating its Firestone brand as the first "official tire of Major League Baseball." MORE

New York and Philadelphia are two of Amtrak's busiest destinations, so it makes sense that the rail carrier would dub the 2009 Fall Classic the Amtrak Series. MORE

Major League Baseball likes the look of Tommy Bahama with new multi-year deal to create limited-edition baseball-themed shirts. MORE

Baseball moves to make card collecting a Topps priority. MORE

The support for Manny Ramirez since his return from a 50-game suspension keeps bob-bob-bobbleheading along. MORE

Fans flocked to the Internet to cast their votes to fill the final roster spots for the American and National League teams in the 2009 All-Star Game. MORE

MasterCard will donate up to $2 million to Stand Up To Cander at the 2009 MLB All-Star Game if any player reaches any of its three "Hit It Here" signs with a home run. MORE

Manny Ramirez is back in a Dodgers' uniform but is outside looking in at the 2009 All-Star Game. MORE

In July, President Barack Obama will become the first sitting President since Gerald Ford in 1976 to throw out the ceremonial first pitch at the MLB All-Star Game. MORE

Manny Ramirez is fading among National League outfielders in voting for the All-Star Game in July. MORE

Suspended Los Angeles Dodgers outfielder Manny Ramirez is fourth among all NL outfielders and in the top ten iamong all vote getters n early numbers released by MLB. MORE

Manny Ramirez' 50-game suspension will hurt the marketing value of MLB, the Los Angeles Dodgers and other players more than it will hurt Manny Ramirez. MORE

Only one grand slam home run has been hit during an MLB All-Star Game since 1933, but Disney will give away 1 million tickets to the summer movie G-Force if someone hits another during the All-Star Game in July. MORE

MLB ballparks will serve almost 22 million hot dogs this season. Which venue will serve the most, and what varieties do different venues offer? Find out. MORE

From Babe Ruth and Ty Cobb to Derek Jeter and Dustin Pedroia, the Louisville Slugger has been in the game, and now is celebrating its 125th anniversary with the help of MLB. MORE

Audi of America has signed a three-year deal to become the official luxury vehicle of the New York Yankees. MORE

Seattle's 2009 TV spots includes an historic 100th commercial in 15 years. MORE

The Cubs accused Under Armour of reneging on a $10.8 million, five-year deal. MORE