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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Jan262015

New MLB Commissioner Paints Bright Picture For Fans, Players, Marketers, Game

By Barry Janoff

January 26, 2015: Robert Manfred, who this week took over from Bud Selig as the 10th commissioner in Major League Baseball history, has a message for fans, players and marketing partners: The more things change, the more they stay the same. And it's all good for MLB growth.

Manfred, formerly COO for MLB, officially moved into the job on Sunday as Selig moved out after 15 1/2 seasons as commissioner (July 1998-2014) and another six and a half as acting commissioner (1992-July 1998).

There have been other changes in the executive hierarchy that will impact finances, marketing, media and MLB activations with the restructuring of MLB advance Media and MLB Network. That includes the departure at the end of the month of Tim Brosnan, who joined the league's office in 1991 and since 2000 has been evp-business; and MLB giving more authority to Bob Bowman, president and CEO for MLBAM and now MLB's president for business affairs and media.

As the league and its marketing partners plan for the 2015 season, with Spring Training to open in February, Manfred took time to share in an open letter to fans and others his visions.

"On the night of August 14, 2014, I left a Baltimore hotel after being elected Commissioner of Baseball. As I began to reply to the overwhelming number of congratulatory messages coming in, it hit me that I'd just been entrusted to protect the integrity of our National Pastime and to set a course that allows this great game to continue to flourish — now and in the years to come. Needless to say, I was deeply honored by the trust the owners placed in me.

"Today is my first day as Commissioner, and I am incredibly excited to get to work. I am grateful to Commissioner Selig for his expertise and friendship. His leadership set a direction that led to historic success."

According to Manfred, "The mission before us is clear: To honor the game's history while welcoming new people to our great sport — people who will one day pass their love of baseball down through the generations. That is what our parents and grandparents did for us, and it is what we are doing for our own children. Baseball is a game firmly rooted in childhood experiences, and its vitality and growth rely heavily on giving young people from all backgrounds the opportunity to play and watch baseball."

In his open letter, Manfred said he would bring the game closer to kids and, in turn, build for the long-term future of the sport.

"This notion that baseball is the game of children is central to my core goals as Commissioner," he wrote. "Maybe that is because my own Little League experience in upstate Rome, New York, was such an important part of my childhood. I will never forget my intense dedication to that club and to my teammates — each of whom I can still name to this day — and being part of a perfect game."

Beyond kids, Manfred said that his top priority is to "bring more people into our game — at all levels and from all communities," something that marketers keen on targeting baseball-oriented demographics certainly want to hear.

According to a recently released Harris Poll from Harris Interactive, pro football is the favorite sport of Americans by a 2-1 margin. Although the NFL has held the No. 1 spot over No. 2 MLB for every Harris Poll dating back to 1985, football's lead over baseball was as high as 23% in 2011 and 21% in 2013.

For Manfred, reaching new fans includes making baseball "more accessible to those in underserved areas, especially in the urban areas where fields and infrastructure are harder to find. Giving more kids the opportunity to play will inspire a new generation to fall in love with baseball just as we did when we were kids. Expanding Little League, RBI and other youth baseball programs will also help sustain a steady and wide talent pool from which our clubs can draw great players and create lifelong fans."

Another priority, according to Manfred is to continue to "modernize the game without interfering with its history and traditions. Last season's expanded instant replay improved the game's quality and addressed concerns shared by fans and players. We made a dramatic change without altering the game's fundamentals. I look forward to tapping into the power of technology to consider additional advancements that will continue to heighten the excitement of the game, improve the pace of play and attract more young people to the game."

"I look forward to tapping into the power of technology to consider additional advancements that will continue to heighten the excitement of the game."

Despite such issues as PEDs and other personal challenges facing players, Manfred said that the current crop of MLB stars is worthy of emulating.

"Our children can look at MLB today and find a wave of new stars worthy of emulating both on and off the field. Players like Andrew McCutchen, Buster Posey, Giancarlo Stanton and Mike Trout and aces Madison Bumgarner, Felix Hernandez and Clayton Kershaw have powerful stories to tell — and MLB will tell them across every platform. We will continue to internationalize our game and to celebrate the fact that we have the most diverse rosters in the world.

"Our mission is to build upon this recent success by creating opportunities for the next wave of baseball talent. We also must continue to nurture inclusive environments for all the contributors to our game and our loyal fans."

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